Content Manager Job at Robert Half in Arlington

Role Overview

• Seeking a candidate with a strong understanding of both SEO and content creation across a wide range of formats.
• Must have broad SEO knowledge, beyond seeing it as just a specific tool or software.
• Ideal candidates should demonstrate experience in creating diverse content and avoid a narrow focus, such as only branding or social media.

Responsibilities

• Lead content efforts for a full website redesign, creating and overseeing all new website content.
• Write and optimize a variety of content types, including: Landing pages, Blogs, Product pages
• Monitor and report on traffic performance of pages and content.
• Use tools like HubSpot or Salesforce to track conversions and measure CRO (Conversion Rate Optimization) and SEO performance.
• Manage a freelance network for blog content, including task assignment, editing, and oversight.

Requirements

• Proven ability to create and manage diverse types of content (e.g., blogs, product pages, websites).
• A portfolio of work is required to showcase examples and discuss specific content they've developed.
• Experience managing freelancers or handling freelance editing/review is a plus.
• Candidate should be hands-on and demonstrate the ability to maintain high-quality deliverables with minimal oversight.
• Specific attention will be given to candidates with real-world examples vs. just group or class projects.