TikTok is hiring: Senior Product Marketing Manager, Creative Insights in New Yor

Responsibilities:

• Empower market and product development through creative and influencer marketing methodologies (content understanding labels, creative ecosystem).
• Enhance advertiser ad effectiveness and marketing measurement through collaboration with product teams, R&D, algorithms, and data science.
• Drive the creative process, improving inspiration, production, and diagnostic capabilities for advertising clients via industry research, creative insights, and creator analysis.
• Study creative and creator methodologies, analyzing data correlations, clustering content understanding capabilities, and building relationships between industries, audiences, and creative labels to optimize marketing measurement.
• Develop and implement SOPs, exploring productization opportunities within monetization application scenarios, including AIGC generation and strategy.
• Define creative quality, quantity, and diversity standards, designing GTM strategies to elevate the creative ecosystem.

Minimum Qualifications:

• Bachelor’s degree or above.
• 5+ years of experience in product marketing, product strategy, or product operations, with a proven track record of successfully launching GTM plans.
• 3+ years of direct experience with ad delivery systems, creative strategy, or media platform products.
• Demonstrated experience in developing and implementing creative strategies and methodologies that drive innovation and performance across digital marketing and advertising campaigns.
• Expertise in utilizing and developing content understanding labels, categorizing creative content by tone, style, and performance to inform targeted advertising strategies.
• Proven capability in building relationships and collaborating with internal and external stakeholders, including Product Management, Product Marketing, Design, and Data Science teams.
• Proficient in data analysis, with a strong ability to interpret and apply insights.

Preferred Qualifications:

• Experience with AI, content labeling, and audience targeting strategies.
• Proficiency with creative tools and platforms, such as design software, content management systems, and advertising platforms, with a focus on optimizing content for various digital channels.
• Experience utilizing data-driven feedback loops to optimize creative performance, leveraging analytics and performance data to improve ad effectiveness and audience engagement.
• Strong project management experience, particularly in product design and monetizing data and insights.
• Ability to manage multiple projects effectively in a global business environment.

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