Social Media Manager Job at Encore Solutions Inc in New York

We are seeking a creative, strategic, and results-oriented Social Media Manager to join our team. This is a unique opportunity for someone who loves crafting compelling content and using social media platforms to drive brand awareness and engagement.

As a Social Media Manager, you will be responsible for overseeing our social media strategy and executing day-to-day activities. You'll work closely with the marketing team to create engaging content, analyze performance data, and drive engagement across our social media platforms.

Responsibilities:

• Develop, implement, and manage the social media strategy for platforms like Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.
• Create and curate engaging content (images, videos, text) tailored to each platform and audience.
• Monitor social media trends, competitor activity, and industry developments to keep the brand’s social presence fresh and innovative.
• Engage with followers by responding to comments, messages, and mentions in a timely and professional manner.
• Analyze performance metrics (engagement, reach, conversions) and use insights to optimize social media strategies.
• Collaborate with the marketing, content, and design teams to align on campaign messaging and brand consistency.
• Manage social media ad campaigns (Facebook Ads, Instagram Ads, etc.), including budgeting, targeting, and optimization.
• Track and report on social media KPIs and provide actionable insights to senior leadership.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 1-2 years of experience in social media management or digital marketing.
• Proven track record of managing social media campaigns that drive engagement and growth.
• Strong writing and editing skills with attention to detail.
• Knowledge of social media advertising (Facebook Ads, Instagram Ads, etc.).
• Creative and able to think outside the box to develop innovative social strategies.
• Excellent communication skills and the ability to work in a team environment.

What We Offer:

• Competitive salary and benefits.
• A creative and collaborative work environment.
• Opportunities for professional development and growth.
• Fun and inclusive company culture.