AbbVie
The HCP Promotions Marketing Lead will report to the Head of Marketing for QULIPTA.
This role will play a critical part in leading the strategic evolution and execution of the Go to Market model in migraine prevention. Responsibilities: Development of marketing strategy and tactics to enhance customer experience aligned to business goals leveraging market insights and clinical data. Lead omnichannel strategy to determine the optimal promotional approach across specialties (Neurologists Primary Care NP PA) Work collaboratively within the migraine prevention HCP brand team in addition to teams across the migraine portfolio team to ensure alignment (eg peer to peer team consumer marketing) Effectively manage multiple agency partners to produce deliverables within timelines and allocated budget Gain approval for marketing materials through internal review processes to ensure marketing activities are in compliance with medical regulatory and legal requirements. Partner with internal cross functional groups (Legal Regulatory Medical Clinical Sales Training Market Analytics and Business Insights) to ensure alignment and consistency of HCP strategy and execution Define key performance metrics & assess performance of brand promotional investments Maintain detailed understanding of disease and competitive marketplace Develop and deliver presentations to key internal stakeholders (Integrated Brand Team leadership team sales teams) and external audiences
Qualifications : Minimum 5 years of pharmaceutical marketing experience required or 3 years with a background in sales or strategic agency role 34 years product management experience in directtophysician marketing preferred Experience in mass market/retail sales or marketing preferred Strong understanding of marketing strategy fundamentals and strategic planning Bachelors Degree MBA preferred Healthcare industry experience with an established track record in managing industrybased marketing functions Strong analytical and critical thinking skills Must have an entrepreneurial mentality and be confident working within a fastpaced and challenging environment. Strong interpersonal skills with ability to lead influence and drive consensus among internal and external stakeholders from a variety of backgrounds disciplines and departments Proven project management skills tactical development planning and execution and prioritization among competing business needs Ability to define track analyze key performance measures and make datadriven decisions Excellent communications skills both written and verbal with an ability to efficiently and productively communicate with various stakeholder groups Demonstrated understanding of pharmaceutical regulatory requirements and impact on development of marketing materials Other: Role can be based in Florham Park NJ or Mettawa IL (officebased role requiring 3 days a week in office). Travel 25%. In addition to attending sales meetings field visits conferences must be able to travel for key business/team events across team sites (NJ and IL).
Additional Information : Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation holidays sick) medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our shortterm incentive programs.
This job is eligible to participate in our longterm incentive programs
Note: No amount of pay is considered to be wages or compensation until such amount is earned vested and determinable. The amount and availability of any bonus commission incentive benefits or any other form of compensation and benefits that are allocable to a particular employee remains in the Companys sole and absolute discretion unless and until paid and may be modified at the Companys sole and absolute discretion consistent with applicable law. AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives serving our community and embracing diversity and inclusion.
It is AbbVies policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race color religion national origin age sex (including pregnancy) physical or mental disability medical condition genetic information gender identity or expression sexual orientation marital status status as a protected veteran or any other legally protected group status. US & Puerto Rico only
to learn more visit
; US & Puerto Rico applicants seeking a reasonable accommodation click here to learn more:
Remote Work : No
Employment Type : Fulltime
This role will play a critical part in leading the strategic evolution and execution of the Go to Market model in migraine prevention. Responsibilities: Development of marketing strategy and tactics to enhance customer experience aligned to business goals leveraging market insights and clinical data. Lead omnichannel strategy to determine the optimal promotional approach across specialties (Neurologists Primary Care NP PA) Work collaboratively within the migraine prevention HCP brand team in addition to teams across the migraine portfolio team to ensure alignment (eg peer to peer team consumer marketing) Effectively manage multiple agency partners to produce deliverables within timelines and allocated budget Gain approval for marketing materials through internal review processes to ensure marketing activities are in compliance with medical regulatory and legal requirements. Partner with internal cross functional groups (Legal Regulatory Medical Clinical Sales Training Market Analytics and Business Insights) to ensure alignment and consistency of HCP strategy and execution Define key performance metrics & assess performance of brand promotional investments Maintain detailed understanding of disease and competitive marketplace Develop and deliver presentations to key internal stakeholders (Integrated Brand Team leadership team sales teams) and external audiences
Qualifications : Minimum 5 years of pharmaceutical marketing experience required or 3 years with a background in sales or strategic agency role 34 years product management experience in directtophysician marketing preferred Experience in mass market/retail sales or marketing preferred Strong understanding of marketing strategy fundamentals and strategic planning Bachelors Degree MBA preferred Healthcare industry experience with an established track record in managing industrybased marketing functions Strong analytical and critical thinking skills Must have an entrepreneurial mentality and be confident working within a fastpaced and challenging environment. Strong interpersonal skills with ability to lead influence and drive consensus among internal and external stakeholders from a variety of backgrounds disciplines and departments Proven project management skills tactical development planning and execution and prioritization among competing business needs Ability to define track analyze key performance measures and make datadriven decisions Excellent communications skills both written and verbal with an ability to efficiently and productively communicate with various stakeholder groups Demonstrated understanding of pharmaceutical regulatory requirements and impact on development of marketing materials Other: Role can be based in Florham Park NJ or Mettawa IL (officebased role requiring 3 days a week in office). Travel 25%. In addition to attending sales meetings field visits conferences must be able to travel for key business/team events across team sites (NJ and IL).
Additional Information : Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation holidays sick) medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our shortterm incentive programs.
This job is eligible to participate in our longterm incentive programs
Note: No amount of pay is considered to be wages or compensation until such amount is earned vested and determinable. The amount and availability of any bonus commission incentive benefits or any other form of compensation and benefits that are allocable to a particular employee remains in the Companys sole and absolute discretion unless and until paid and may be modified at the Companys sole and absolute discretion consistent with applicable law. AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives serving our community and embracing diversity and inclusion.
It is AbbVies policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race color religion national origin age sex (including pregnancy) physical or mental disability medical condition genetic information gender identity or expression sexual orientation marital status status as a protected veteran or any other legally protected group status. US & Puerto Rico only
to learn more visit
; US & Puerto Rico applicants seeking a reasonable accommodation click here to learn more:
Remote Work : No
Employment Type : Fulltime