Director of Advertising and Digital Marketing Job at Jessakae in Bluffdale

Company Overview JessaKae is a designer dress brand nestled in the heart of Silicon Slopes (Bluffdale, Utah), we're seeking a transformative digital marketing leader who can drive unprecedented growth across our e-commerce ecosystem. Position Purpose We are recruiting an elite Digital Performance Marketing Director to architect and execute best-in-class paid media strategies that deliver measurable revenue impact. This role demands a data-driven innovator who views digital advertising not just as a channel, but as a precision instrument for brand growth and customer acquisition. Key Responsibilities Strategic Performance Leadership - Develop and execute a comprehensive digital performance marketing strategy focused on driving efficient customer acquisition and revenue growth - Establish and manage comprehensive performance dashboards tracking key metrics including: * Customer Acquisition Cost (CAC) * Return on Ad Spend (ROAS) * Lifetime Value (LTV) * Conversion Rates * Channel-Specific Performance Benchmarks Multi-Channel Paid Media Management -Manage full-funnel ad campaigns across major digital platforms: * Meta (Facebook/Instagram) * Google Ads (Search, Shopping, Display) * TikTok * YouTube * Emerging platforms and programmatic channels -Build and implement advanced targeting strategies using first-party data and platform optimization tools. -Continuously test and refine ad creatives, audiences, and placements to identify top-performing strategies. Advanced Optimization & Growth - Conduct extensive multivariate testing across the following mediums: * Ad creative and messaging * Landing page designs * Audience segmentation * Bidding strategies - Implement cutting-edge conversion rate optimization (CRO) techniques - Develop predictive models for media investment and performance forecasting Technical & Analytical Excellence - Demonstrate mastery of advanced tracking methodologies: * Conversion API integrations * Server-side tracking * Advanced pixel implementations * Cross-platform attribution modeling - Proficient in platforms including: * Facebook Business & Ads Manager * Google Ads Manager * TikTok Ads Manager * Advanced analytics tools Team and Ecosystem Leadership - Build and mentor a high-performance digital marketing team - Collaborate cross-functionally with brand, creative, and e-commerce teams - Develop strategic partnerships with technology and media platforms - Manage and optimize influencer and affiliate marketing programs Required Qualifications - 5+ years of experience in managing D2C ads for Meta and Google - Proven track record of managing $200K+ monthly ad spend - Documented success driving performance for D2C fashion/lifestyle brands - Bachelor's degree in Marketing, Business, or equivalent professional experience - Exceptional analytical and strategic thinking capabilities Technical Competencies - Advanced proficiency in: * Google Analytics 4 (GA4) * Meta Ads Manager * Google Ads * TikTok Ads * Excel/Google Sheets * Looker or similar BI tools - Strong understanding of marketing technology ecosystems and AI advancements Soft Skills - Growth mindset with relentless curiosity - Exceptional communication across technical and creative domains - Ability to translate complex data insights into actionable strategies - Entrepreneurial spirit aligned with startup-like environment JessaKae Culture & Values We're not just hiring an employee—we're seeking a strategic partner who embodies our core values of Team, Fashion, Kindness, and Hard Work. Our ideal candidate sees beyond metrics to the human stories behind each conversion. Compensation & Benefits - Competitive base salary commensurate with experience - 401K with employer match - Generous employee discount - Career development opportunities - Dynamic, innovative workplace culture Industry Retail Apparel and Fashion Employment Type Full-time #J-18808-Ljbffr