Planet Interactive
Digital Marketing Manager
Location:
Hybrid in Boston, MA (M-Th onsite; Fri remote)
Are you the right applicant for this opportunity Find out by reading through the role overview below. Duration:
7 months Pay:
up to $53.75/hour, DOE Planet Interactive is looking for a
Digital Marketing Manager
to join our well-known retail brand on a 7-month contract! This role is 40 hours per week and will be hybrid in Boston, MA. Digital Marketing Manager Responsibilities
Define and support the seasonal Performance Marketing agenda for the Geo, accelerating Company revenue and growth against forecasts, and leading roadmaps of key story/commercial moment beats across the season with agency and platform teams. Lead and collaborate with an internal team and agencies to create and capture always-on demand, manage a 13-week seasonal plan, and continuously integrate with the Digital Marketing and .COM teams. Own affiliate, paid search and programmatic and coordinate with Paid Social Team to integrate plans. Support and maintain digital marketing budget alignment with overall business objectives and work closely with Finance, IDM and Business Planning to stay on track. Support creative briefs to ensure we are leveraging best practices, native features, and result in best-in-class creative work. Foster cross functional partnership to optimize business results, integrated marketing plans, and create the best experience for our consumers. Own the weekly/monthly/quarterly reporting cadence, and maintain alignment with all stakeholders throughout the season. Serve as an integral teammate of the Marketing team to lead and implement an accelerated digital offense. Support and work closely with the Marketing Directors on the Performance agenda, maintaining/delivering optimal budget management and allocation. Work cross-functionally with key partners across Digital Marketing, Direct, Planning, Buying, Merch, Analytics, Data Science, Content Planning, and Brand Creative. Digital Marketing Manager Qualifications
At least 6 years of Performance Marketing experience across multiple channels (SEM, Social, Affiliate, Programmatic, etc.). Proven track record of driving results and innovation at a DTC company and/or digital media agency. Ability to identify the metrics to drive success, measure KPIs, socialize understanding and drive initiatives to completion. Excellent communication, collaboration, negotiation and planning skills; demonstrated success in influencing & communicating ideas to various stakeholders. Experience thriving in a fast-paced, high growth environment. Nimble and flexible with regards to changing priorities & business needs. Collaborative, energetic and hands-on team player. Proactive, with a strong sense of ownership and accountability. Bachelor's degree or equivalent experience. Seniority Level Mid-Senior level Employment Type Contract Job Function Marketing Industries Staffing and Recruiting
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Hybrid in Boston, MA (M-Th onsite; Fri remote)
Are you the right applicant for this opportunity Find out by reading through the role overview below. Duration:
7 months Pay:
up to $53.75/hour, DOE Planet Interactive is looking for a
Digital Marketing Manager
to join our well-known retail brand on a 7-month contract! This role is 40 hours per week and will be hybrid in Boston, MA. Digital Marketing Manager Responsibilities
Define and support the seasonal Performance Marketing agenda for the Geo, accelerating Company revenue and growth against forecasts, and leading roadmaps of key story/commercial moment beats across the season with agency and platform teams. Lead and collaborate with an internal team and agencies to create and capture always-on demand, manage a 13-week seasonal plan, and continuously integrate with the Digital Marketing and .COM teams. Own affiliate, paid search and programmatic and coordinate with Paid Social Team to integrate plans. Support and maintain digital marketing budget alignment with overall business objectives and work closely with Finance, IDM and Business Planning to stay on track. Support creative briefs to ensure we are leveraging best practices, native features, and result in best-in-class creative work. Foster cross functional partnership to optimize business results, integrated marketing plans, and create the best experience for our consumers. Own the weekly/monthly/quarterly reporting cadence, and maintain alignment with all stakeholders throughout the season. Serve as an integral teammate of the Marketing team to lead and implement an accelerated digital offense. Support and work closely with the Marketing Directors on the Performance agenda, maintaining/delivering optimal budget management and allocation. Work cross-functionally with key partners across Digital Marketing, Direct, Planning, Buying, Merch, Analytics, Data Science, Content Planning, and Brand Creative. Digital Marketing Manager Qualifications
At least 6 years of Performance Marketing experience across multiple channels (SEM, Social, Affiliate, Programmatic, etc.). Proven track record of driving results and innovation at a DTC company and/or digital media agency. Ability to identify the metrics to drive success, measure KPIs, socialize understanding and drive initiatives to completion. Excellent communication, collaboration, negotiation and planning skills; demonstrated success in influencing & communicating ideas to various stakeholders. Experience thriving in a fast-paced, high growth environment. Nimble and flexible with regards to changing priorities & business needs. Collaborative, energetic and hands-on team player. Proactive, with a strong sense of ownership and accountability. Bachelor's degree or equivalent experience. Seniority Level Mid-Senior level Employment Type Contract Job Function Marketing Industries Staffing and Recruiting
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