The Estée Lauder Companies Inc.
Executive Director, 360 Marketing Clinique NA
The Estée Lauder Companies Inc., New York, New York, us, 10261
The Estée Lauder Companies Inc.
is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty. Description Executive Director, 360 Marketing, Makeup/Fragrance/ Promo
The following information provides an overview of the skills, qualities, and qualifications needed for this role. The Executive Director, 360 Marketing, Makeup/Fragrance/Promo will lead integrated marketing campaigns to elevate our brand and drive consumer engagement. They will set strategic direction for their portfolio's sub-categories and work across various channels to ensure a cohesive brand experience Key skillsets and responsibilities 1. 360° Marketing Campaign Development & Execution: Lead the development, execution, and optimization of integrated 360° marketing campaigns for makeup/fragrance/promo that include digital, retail, experiential, social, influencer, and PR strategies. Collaborate with creative, digital, PR, and product teams to ensure campaigns are aligned with brand vision, goals, and consumer insights. Develop a comprehensive, cohesive campaign narrative that is adapted to various channels while maintaining consistency in messaging and tone. Oversee the creation and execution of multi-channel content, including digital assets, print materials, social media content, and in-store displays. 2. Cross-Functional Collaboration & Leadership: Work closely with Media, Creative, Trade Marketing, Digital, and Sales teams to ensure integrated planning and execution of marketing programs across all consumer touchpoints. Serve as a key marketing liaison across departments, ensuring campaigns meet business goals and drive engagement with target audiences. Lead brainstorming and strategy sessions with cross-functional teams, ensuring all aspects of the campaign are executed flawlessly and on time. 3. Category and Promo Management: Develop category and hero product seasonal Merchandise Financial Plan and three-year long-range plan for portfolio strategy Build GWP/promo strategy for the NA region in partnership with the Global and Commercial teams Forecast NPL and define key hero and NPL priorities for Makeup/Fragrance category Drive line edit/disco process 4. Brand & Consumer Experience: Ensure that every touchpoint of the consumer journey reflects the brand’s identity, values, and messaging, from the digital experience to in-store activations. Use consumer insights and data to refine strategies and ensure campaigns are driving customer acquisition, retention, and brand loyalty. Monitor consumer sentiment and competitor activity to continuously optimize the brand’s position in the marketplace. 5. Media, Influencer & Partnerships Strategy: Own media brief for Makeup/Fragrance categories and create full funnel media plans in partnership with media team Collaborate with the influencer marketing team to create 360° campaigns that involve align with overall marketing initiatives. 6. Analytics & Reporting: Monitor and evaluate the performance of all marketing initiatives, tracking KPIs such as awareness, engagement, lead generation, and conversion. Use data and performance analytics to guide the creation of future 360 marketing strategies, ensuring campaigns are continuously optimized. 7. Budget Management & Resource Allocation: Manage the 360-marketing campaign budget, ensuring that all resources are allocated effectively to maximize ROI and campaign effectiveness. Work with finance and leadership teams to track and report on budget performance, adjusting as necessary to stay within budget while achieving campaign objectives. Qualifications Education: Bachelor’s degree in Marketing, Business, Communications, or a related field. MBA preferred. Experience: Over 10 years in integrated marketing, preferably in the beauty or consumer goods industries. Proven success in leading 360° marketing campaigns across digital, social, experiential, and retail channels. Experience in managing both digital and traditional marketing initiatives with a strong understanding of the beauty consumer landscape. Strong background in influencer marketing, brand partnerships, and consumer engagement strategies. Skills: Expertise in full-funnel marketing, from awareness and engagement to conversion and loyalty.
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is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty. Description Executive Director, 360 Marketing, Makeup/Fragrance/ Promo
The following information provides an overview of the skills, qualities, and qualifications needed for this role. The Executive Director, 360 Marketing, Makeup/Fragrance/Promo will lead integrated marketing campaigns to elevate our brand and drive consumer engagement. They will set strategic direction for their portfolio's sub-categories and work across various channels to ensure a cohesive brand experience Key skillsets and responsibilities 1. 360° Marketing Campaign Development & Execution: Lead the development, execution, and optimization of integrated 360° marketing campaigns for makeup/fragrance/promo that include digital, retail, experiential, social, influencer, and PR strategies. Collaborate with creative, digital, PR, and product teams to ensure campaigns are aligned with brand vision, goals, and consumer insights. Develop a comprehensive, cohesive campaign narrative that is adapted to various channels while maintaining consistency in messaging and tone. Oversee the creation and execution of multi-channel content, including digital assets, print materials, social media content, and in-store displays. 2. Cross-Functional Collaboration & Leadership: Work closely with Media, Creative, Trade Marketing, Digital, and Sales teams to ensure integrated planning and execution of marketing programs across all consumer touchpoints. Serve as a key marketing liaison across departments, ensuring campaigns meet business goals and drive engagement with target audiences. Lead brainstorming and strategy sessions with cross-functional teams, ensuring all aspects of the campaign are executed flawlessly and on time. 3. Category and Promo Management: Develop category and hero product seasonal Merchandise Financial Plan and three-year long-range plan for portfolio strategy Build GWP/promo strategy for the NA region in partnership with the Global and Commercial teams Forecast NPL and define key hero and NPL priorities for Makeup/Fragrance category Drive line edit/disco process 4. Brand & Consumer Experience: Ensure that every touchpoint of the consumer journey reflects the brand’s identity, values, and messaging, from the digital experience to in-store activations. Use consumer insights and data to refine strategies and ensure campaigns are driving customer acquisition, retention, and brand loyalty. Monitor consumer sentiment and competitor activity to continuously optimize the brand’s position in the marketplace. 5. Media, Influencer & Partnerships Strategy: Own media brief for Makeup/Fragrance categories and create full funnel media plans in partnership with media team Collaborate with the influencer marketing team to create 360° campaigns that involve align with overall marketing initiatives. 6. Analytics & Reporting: Monitor and evaluate the performance of all marketing initiatives, tracking KPIs such as awareness, engagement, lead generation, and conversion. Use data and performance analytics to guide the creation of future 360 marketing strategies, ensuring campaigns are continuously optimized. 7. Budget Management & Resource Allocation: Manage the 360-marketing campaign budget, ensuring that all resources are allocated effectively to maximize ROI and campaign effectiveness. Work with finance and leadership teams to track and report on budget performance, adjusting as necessary to stay within budget while achieving campaign objectives. Qualifications Education: Bachelor’s degree in Marketing, Business, Communications, or a related field. MBA preferred. Experience: Over 10 years in integrated marketing, preferably in the beauty or consumer goods industries. Proven success in leading 360° marketing campaigns across digital, social, experiential, and retail channels. Experience in managing both digital and traditional marketing initiatives with a strong understanding of the beauty consumer landscape. Strong background in influencer marketing, brand partnerships, and consumer engagement strategies. Skills: Expertise in full-funnel marketing, from awareness and engagement to conversion and loyalty.
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