Marketing Specialist Job at Napa Valley Wine Academy in Sonoma

SUMMARY
The Marketing Specialist plays a key role in developing and leading the execution of marketing campaigns, marketing materials, and managing communications across various channels. This role is responsible for day-to-day marketing operations, tracking and analyzing campaign performance, and managing databases ensuring timely delivery of marketing assets. The ideal candidate will have strong organizational skills, attention to detail, and the ability to collaborate with both internal teams and external vendor relationships. A background in digital marketing, content creation, and data analysis is a plus. This role helps drive the overall marketing strategy that enhances brand awareness, generates leads, and customer engagement.

ESSENTIAL DUTIES AND RESPONSIBILITIES

1. Marketing Campaign
   • Develop, execute and oversee marketing campaigns across both digital and traditional platforms.
   • Lead coordination with internal teams to manage the development, timing, and delivery of marketing assets and collateral.
   • Manage and optimize marketing calendars, overseeing and tracking all campaign deadlines and deliverables.
   • Design and execute content creation for various channels including emails, social media posts, blogs, newsletters and wine club activities.
   • Manage the execution of paid media campaigns including Google Ads and social media advertisements.


2. Data Management & Reporting
   • Collect and analyze data on campaign performance, using analytical tools such as Google Analytics, CRM, and social media insights to assess campaign performance and influence marketing strategy.
   • Create reports and dashboards to monitor key performance indicators (KPIs), presenting actionable insights to senior management.


3. Content Management
   • Manage the company’s content management system (CMS), uploading and organizing content for web pages and social.
   • Lead quality control for all marketing content, conducting proofreading and ensuring consistency in tone, style and branding across all content.
   • Manage the organization and storage of marketing collateral, such as brochures, graphics, and videos.


4. Event Support
   • Planning and execution of marketing events such as Instagram Live, sponsorships, and wine club activities.
   • Manage and execute all aspects of event logistics, from promotion and registration for virtual and in-person events.
   • Prepare marketing materials and swag for events, ensuring all items are on-brand and delivered on time.


5. Collaboration & Communication
   • Work closely with internal teams to align marketing efforts with overall business goals.
   • Serve as the primary liaison between external vendors, agencies, and freelancers to coordinate project timelines and deliverables.
   • Ensure smooth communication within the marketing team and across other departments.


6. Social Media & Digital Marketing
   • Support the social media team by scheduling posts, monitoring engagement, and assisting with content creation.
   • Respond to social media inquiries, monitor brand mentions, and escalate issues to the appropriate teams.
   • Assist with email marketing efforts, including list management, testing, and deployment of email campaigns.


7. Brand Management
   • Ensure all marketing materials are consistent with brand guidelines and maintain a cohesive brand image.
   • Update brand assets, such as logos, style guides, and presentation templates.

OTHER RESPONSIBILITIES
• Ensure that the positive company Culture is consistently supported in all business and employee interactions. This includes ethical and legal behaviors, plus compliance with state and federal law and company policies and procedures.
• Participates in industry and consumer events, seminars, and shows as necessary.
• Other duties as required.

QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions. The employee must be a team player, able to prioritize safety, sustainability, and quality.

EDUCATION and/or EXPERIENCE
• Bachelor’s degree in marketing, communications or related field and three plus years of winery experience and/or training. Equivalent combinations of education and experience will be considered.
• Proficiency in MS Office & Cloud Based applications including Klaviyo, Canva, Adobe, Google and Meta.
• Strong communication skills, with the ability to effectively read, write, and work with data and technology.
• Must be at least 21 years of age and have a valid CA driver’s license.
• Proven ability to work independently with strategic foresight and minimal supervision, demonstrating initiative.

GENEROUS BENEFITS OFFERED
• Comprehensive health insurance options (medical, dental and vision)
• Flexible Savings Account and Health Saving Account, with contribution.
• Life Insurance, Short-Term and Long-Term Disability Insurance
• 401K and Roth 401K plans, with matching contributions
• Paid Time Off (Holidays, Vacation and Sick)
• Paid Maternity and Paternity Leave
• Employee Assistance Program
• On-Site Winery Benefits
• Educational Assistance
• Recognition Programs

Please note that this job description provides a summary of the role. For a more detailed version of this position and to learn more about Gloria Ferrer, visit our Gloria Ferrer Winery website and go to Careers.
We look forward to hearing from you!

Equal Employment Opportunity Employer