Director, Performance Marketing

DescriptionJob Title: Director, Performance MarketingOverview: Seeking a Director of Performance Marketing to drive growth and user acquisition for its mental healthcare platform. This leadership role involves overseeing multi-million-dollar marketing initiatives while ensuring compliance with healthcare privacy regulations.Key Responsibilities:Lead user acquisition strategies, ensuring compliance with healthcare regulations.Manage relationships with agencies, consultants, and vendors to maximize marketing ROI.Optimize app store performance and create targeted campaigns for diverse audiences (teens, parents, government).Conduct data-driven analysis to optimize campaign performance.Oversee A/B testing, creative collaboration, and ensure accurate tracking/attribution using tools like Google Analytics and Appsflyer.Manage significant budgets across search, social, display, and programmatic channels.Key Focus Areas:Campaign Execution and Optimization (25%)Agency/Consultant Budget & Performance Management (30%)Data Analysis & Reporting (15%)Creative Collaboration (20%)A/B Testing and Experimentation (10%)Qualifications:Bachelor’s degree in Marketing, Business, or related field.8+ years of digital marketing experience, including 3+ years in a leadership role, preferably in DTC healthcare.Proficient in Google Ads, Meta, LinkedIn, OTT, programmatic platforms, and A/B testing.Experience with tools like Google Analytics, Tag Manager, and programmatic advertising.Strong analytical and project management skills with the ability to optimize campaigns for ROI.Preferred Qualifications:Experience in programmatic advertising, AOR management, and people management.Knowledge of conversion rate optimization (CRO) and CRM-based marketing attribution.Competencies & Skills:Expertise in digital advertising platforms, campaign optimization, and ROI management.Strong analytical thinking, attention to detail, and collaboration skills.Adaptability to changing trends and fast-paced environments.Additional Requirements:Ability to communicate performance insights to both technical and non-technical stakeholders.Ability to work independently and as part of a team.ADA Specifications:Ability to speak, listen, use computers/phones, and travel for meetings/conferences.Requirements• Position requires a minimum of 7 years of experience in Performance Marketing or related field.• Proficiency in using Bing for marketing purposes is mandatory.• Ability to manage and utilize Content Management System (CMS) effectively.• Must be skilled in the use of CRM for customer relationship management.• Proficient in Facebook Insights for analyzing customer interactions and data.• Expertise in Google Ad creation and management is a must.• Must possess hands-on experience in creating and managing advertisements.• Proficient in data analysis using Analytics.• Blogging skills for content creation and marketing are required.• Must have a proven track record in increasing brand awareness.• Experience in campaign planning and execution is essential.Job typePerm