Aditi Consulting
Payrate:
$42 - $47/hr.
Summary: The Brand Manager will be responsible for driving post-launch tracking and optimization to ensure that our campaign assets are effective. If they are not, you will catalyze requests for optimization as a means of hitting our key campaign KPI's. You will be fluent in turning channel reporting data into actionable recommendations, analysis and post mortem.
Responsibilities:
Work with and inspire agencies and cross functional teams to dream big, think big and execute world-class ideas that disrupt culture, drive brand relevance and increase sales. Understand the marketing communication toolset and support integrated communication plans Collaborate closely with the team to scope, track, manage, and launch internal and external marketing campaigns Coordinate efforts with global marketing and communication teams to ensure consistent messaging across all platforms and audiences. Support Brand Marketing leadership in developing communications strategy, value proposition development, integrated marketing launch briefs, creative briefs, launch strategies, launch ideas and tracking/providing creative feedback Partner with internal marketing teams, including Business Owners, Product Marketing, Legal, PR, and the integrated marketing team to review and approve all branded elements for launch materials and advertising including but not limited to: TVC/OLV scripts, naming/logos, Messaging Toolkits, Campaign Toolkits, OOH, OLA, Paid Social, Paid Search, Digital Content, .com, Product Packaging and Printed Collateral Partner with Brand Governance to ensure compliance with Brand Guidelines and Standards across all campaign elements Partner across business units with product and retailer marketing and sales to track new product launches and features, leverage brand messages and identify promos/bundles Ensure created assets keep a consistent tone with relevance to the company brand and target audience Own and drive the asset management and delivery process of trafficking and shipping to ensure a smooth launch. Manage and represent Brand Marketing in the post-launch optimization process with the integrated marketing team Partner closely with Brand Marketing Finance counterpart to ensure all projects are updated in the system in a timely manner for accounting purposes Partner with Legal/Risk departments to ensure review and approval of all external marketing campaigns Keep current with company branding, carrier and partner branding and guidelines for use on co-branded materials. Prepare progress, expenditure and other related reports as directed by management
Requirements:
7+ years of brand and creative marketing experience with a leading creative agency, a top tier Client, Consumer Electronics or tech company BA required, advanced degree in lieu of experience Strong understanding of storytelling, the creative process and brand development Strong Project Management and production experience Strong experience working with creative agencies Excellent communication skills with the ability to lead and build relationships with cross-functional teams and interface with senior and executive leadership both internally and externally Strong attention to detail Strong presentation skills Solutions focused problem solver comfortable working under tight deadlines and in environments with a high degree of ambiguity and uncertainty Highly organized, self-motivated, proactive, ability to prioritize projects and adjust as needed Ability to manage budgets Can quickly learn, master and own SEA network systems and processes Positive attitude, team oriented, optimistic, flexible, solutions thinker, problem solver Relentlessly driven to contribute to a high performing team on high profile campaigns
Compensation: The pay rate range above is the base hourly pay range that Aditi Consulting reasonably expects to pay someone for this position (compensation may vary outside of this range depending on several factors, including but not limited to, a candidate's qualifications, skills, competencies, experience, location and end client requirements).
Benefits and Ancillaries: Medical, dental, vision, PTO benefits and ancillaries may be available for eligible Aditi Consulting employees and vary based on the plan options selected by the employee.
Aditi Consulting LLC uses AI technology to engage candidates during the sourcing process. AI technology is used to gather data only and does not replace human-based decision making in employment decisions.
#AditiConsulting
$42 - $47/hr.
Summary: The Brand Manager will be responsible for driving post-launch tracking and optimization to ensure that our campaign assets are effective. If they are not, you will catalyze requests for optimization as a means of hitting our key campaign KPI's. You will be fluent in turning channel reporting data into actionable recommendations, analysis and post mortem.
Responsibilities:
Work with and inspire agencies and cross functional teams to dream big, think big and execute world-class ideas that disrupt culture, drive brand relevance and increase sales. Understand the marketing communication toolset and support integrated communication plans Collaborate closely with the team to scope, track, manage, and launch internal and external marketing campaigns Coordinate efforts with global marketing and communication teams to ensure consistent messaging across all platforms and audiences. Support Brand Marketing leadership in developing communications strategy, value proposition development, integrated marketing launch briefs, creative briefs, launch strategies, launch ideas and tracking/providing creative feedback Partner with internal marketing teams, including Business Owners, Product Marketing, Legal, PR, and the integrated marketing team to review and approve all branded elements for launch materials and advertising including but not limited to: TVC/OLV scripts, naming/logos, Messaging Toolkits, Campaign Toolkits, OOH, OLA, Paid Social, Paid Search, Digital Content, .com, Product Packaging and Printed Collateral Partner with Brand Governance to ensure compliance with Brand Guidelines and Standards across all campaign elements Partner across business units with product and retailer marketing and sales to track new product launches and features, leverage brand messages and identify promos/bundles Ensure created assets keep a consistent tone with relevance to the company brand and target audience Own and drive the asset management and delivery process of trafficking and shipping to ensure a smooth launch. Manage and represent Brand Marketing in the post-launch optimization process with the integrated marketing team Partner closely with Brand Marketing Finance counterpart to ensure all projects are updated in the system in a timely manner for accounting purposes Partner with Legal/Risk departments to ensure review and approval of all external marketing campaigns Keep current with company branding, carrier and partner branding and guidelines for use on co-branded materials. Prepare progress, expenditure and other related reports as directed by management
Requirements:
7+ years of brand and creative marketing experience with a leading creative agency, a top tier Client, Consumer Electronics or tech company BA required, advanced degree in lieu of experience Strong understanding of storytelling, the creative process and brand development Strong Project Management and production experience Strong experience working with creative agencies Excellent communication skills with the ability to lead and build relationships with cross-functional teams and interface with senior and executive leadership both internally and externally Strong attention to detail Strong presentation skills Solutions focused problem solver comfortable working under tight deadlines and in environments with a high degree of ambiguity and uncertainty Highly organized, self-motivated, proactive, ability to prioritize projects and adjust as needed Ability to manage budgets Can quickly learn, master and own SEA network systems and processes Positive attitude, team oriented, optimistic, flexible, solutions thinker, problem solver Relentlessly driven to contribute to a high performing team on high profile campaigns
Compensation: The pay rate range above is the base hourly pay range that Aditi Consulting reasonably expects to pay someone for this position (compensation may vary outside of this range depending on several factors, including but not limited to, a candidate's qualifications, skills, competencies, experience, location and end client requirements).
Benefits and Ancillaries: Medical, dental, vision, PTO benefits and ancillaries may be available for eligible Aditi Consulting employees and vary based on the plan options selected by the employee.
Aditi Consulting LLC uses AI technology to engage candidates during the sourcing process. AI technology is used to gather data only and does not replace human-based decision making in employment decisions.
#AditiConsulting