Rose International
NEW JOB OPENING MARKETING MANAGER IN BOSTON, MA, USA!
Rose International, Boston, Massachusetts, us, 02298
Job Description
***Only qualified Marketing Manager candidates located near the Boston, MA area are to be considered due to the position requiring an onsite presence***
Requirements: • 3 years of marketing automation experience, preferably Marketo • Knowledge of database management concepts and best practices • Working knowledge of Salesforce.com • Must have superior communication skills, both written and verbal • Must be highly organized and self-motivated with a sense of urgency • Strong independent project management skills • Capable of handling multiple tasks with competing priorities under minimal supervision • Able to think critically and exercise independent judgment and discretion • Excellent attention to detail
Skills: • Testing • Analytical • Communication Skills • Project Management • Multitasker
As a Marketing Automation Manager, you will be responsible for managing campaigns through the marketing automation platform (Marketo) and fully leveraging its capabilities. Working closely with designers, developers, and project managers this role will implement programmatic and operational initiatives.
Roles and Responsibilities: • Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements. • Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software. • Understand and evaluate campaign metrics and distribute campaign performance to the marketing team. • Work with management to define KPIs, create reporting, and analyze campaign performance. Create recommendations to improve campaigns continuously. • Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards. • Plan and perform A/B testing to define and execute enhancements to productivity & conversion rates. • Support essential marketing operations initiatives in Marketo and Salesforce such as lead scoring, lead nurturing, segmentation, and data cleansing.
**Only those lawfully authorized to work in the designated country associated with the position will be considered.**
**Please note that all Position start dates and duration are estimates and may be reduced or lengthened based upon a client's business needs and requirements.**
Benefits: For information and details on employment benefits offered with this position, please visit here . Should you have any questions/concerns, please contact our HR Department via our secure website .
California Pay Equity: For information and details on pay equity laws in California, please visit the State of California Department of Industrial Relations' website here .
Rose International is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender (expression or identity), national origin, arrest and conviction records, disability, veteran status or any other characteristic protected by law. Positions located in San Francisco and Los Angeles, California will be administered in accordance with their respective Fair Chance Ordinances.
If you need assistance in completing this application, or during any phase of the application, interview, hiring, or employment process, whether due to a disability or otherwise, please contact our HR Department .
Rose International has an official agreement (ID #132522), effective June 30, 2008, with the U.S. Department of Homeland Security, U.S. Citizenship and Immigration Services, Employment Verification Program (E-Verify). (Posting required by OCGA 13/10-91.).
Requirements: • 3 years of marketing automation experience, preferably Marketo • Knowledge of database management concepts and best practices • Working knowledge of Salesforce.com • Must have superior communication skills, both written and verbal • Must be highly organized and self-motivated with a sense of urgency • Strong independent project management skills • Capable of handling multiple tasks with competing priorities under minimal supervision • Able to think critically and exercise independent judgment and discretion • Excellent attention to detail
Skills: • Testing • Analytical • Communication Skills • Project Management • Multitasker
As a Marketing Automation Manager, you will be responsible for managing campaigns through the marketing automation platform (Marketo) and fully leveraging its capabilities. Working closely with designers, developers, and project managers this role will implement programmatic and operational initiatives.
Roles and Responsibilities: • Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements. • Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software. • Understand and evaluate campaign metrics and distribute campaign performance to the marketing team. • Work with management to define KPIs, create reporting, and analyze campaign performance. Create recommendations to improve campaigns continuously. • Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards. • Plan and perform A/B testing to define and execute enhancements to productivity & conversion rates. • Support essential marketing operations initiatives in Marketo and Salesforce such as lead scoring, lead nurturing, segmentation, and data cleansing.
**Only those lawfully authorized to work in the designated country associated with the position will be considered.**
**Please note that all Position start dates and duration are estimates and may be reduced or lengthened based upon a client's business needs and requirements.**
Benefits: For information and details on employment benefits offered with this position, please visit here . Should you have any questions/concerns, please contact our HR Department via our secure website .
California Pay Equity: For information and details on pay equity laws in California, please visit the State of California Department of Industrial Relations' website here .
Rose International is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender (expression or identity), national origin, arrest and conviction records, disability, veteran status or any other characteristic protected by law. Positions located in San Francisco and Los Angeles, California will be administered in accordance with their respective Fair Chance Ordinances.
If you need assistance in completing this application, or during any phase of the application, interview, hiring, or employment process, whether due to a disability or otherwise, please contact our HR Department .
Rose International has an official agreement (ID #132522), effective June 30, 2008, with the U.S. Department of Homeland Security, U.S. Citizenship and Immigration Services, Employment Verification Program (E-Verify). (Posting required by OCGA 13/10-91.).