Infotech Sourcing
Job Title:
Manager, Integrated Marketing Function:
Marketing
Summary The Manager, Integrated Marketing will develop and execute digital strategies to sustain brand equity and drive market share. This role requires a deep understanding of the brand, its target audience, and its overarching vision and direction. Key Responsibilities In-Season Execution:
Lead product-focused storytelling and promotional events across homepage, email, and digital media. Manage in-season asset briefing, linking, and promotional communication strategies. Oversee cross-functional teams in developing and executing in-season assets, including giving feedback in project reviews, presenting assets to leadership, and managing updates to strategy and creative based on promotional changes.
Collaboration:
Build and maintain strong relationships with cross-functional teams, including creative, CRM, commercial planning, media, merchandising, online experience, digital production, and external agencies.
Performance Analysis:
Analyze performance metrics and the competitive landscape to refine marketing assets and adopt best practices. Collaborate with teams to ideate and execute test-and-learn initiatives across channels.
Product Expertise:
Serve as a product expert, taking assets from concept to creation.
Support:
Assist the Manager with miscellaneous tasks as needed.
Key Experiences and Qualifications Experience:
3–5 years of consumer marketing experience, with a focus on content marketing. Proven ability to translate product stories into compelling, customer-centric marketing messages.
Skills:
Strategic, data-driven thinker with strong analytical skills. Ability to glean insights and craft narratives from data. Exceptional prioritization and multitasking capabilities in a fast-paced environment. Team player with outstanding interpersonal skills to foster dynamic cross-functional relationships. High energy, adaptable, and comfortable with ambiguity. Results-driven mindset, both individually and team-focused. Self-starter with curiosity and a test-and-learn approach.
Preferred Experience:
Background in fashion and retail marketing.
Manager, Integrated Marketing Function:
Marketing
Summary The Manager, Integrated Marketing will develop and execute digital strategies to sustain brand equity and drive market share. This role requires a deep understanding of the brand, its target audience, and its overarching vision and direction. Key Responsibilities In-Season Execution:
Lead product-focused storytelling and promotional events across homepage, email, and digital media. Manage in-season asset briefing, linking, and promotional communication strategies. Oversee cross-functional teams in developing and executing in-season assets, including giving feedback in project reviews, presenting assets to leadership, and managing updates to strategy and creative based on promotional changes.
Collaboration:
Build and maintain strong relationships with cross-functional teams, including creative, CRM, commercial planning, media, merchandising, online experience, digital production, and external agencies.
Performance Analysis:
Analyze performance metrics and the competitive landscape to refine marketing assets and adopt best practices. Collaborate with teams to ideate and execute test-and-learn initiatives across channels.
Product Expertise:
Serve as a product expert, taking assets from concept to creation.
Support:
Assist the Manager with miscellaneous tasks as needed.
Key Experiences and Qualifications Experience:
3–5 years of consumer marketing experience, with a focus on content marketing. Proven ability to translate product stories into compelling, customer-centric marketing messages.
Skills:
Strategic, data-driven thinker with strong analytical skills. Ability to glean insights and craft narratives from data. Exceptional prioritization and multitasking capabilities in a fast-paced environment. Team player with outstanding interpersonal skills to foster dynamic cross-functional relationships. High energy, adaptable, and comfortable with ambiguity. Results-driven mindset, both individually and team-focused. Self-starter with curiosity and a test-and-learn approach.
Preferred Experience:
Background in fashion and retail marketing.