NBCUniversal
Manager Platform Partner Marketing Fandango
NBCUniversal, Universal City, California, United States, 91608
Job Description
The Manager, Platform Partner Marketing, will join a small, yet mighty team to create and execute cross-channel marketing campaigns and programs with key partners including Roku, Vizio, Samsung, and LG (to name a few) that drive critical support for the Fandango at Home business. Core responsibilities will include being the main marketing point of contact on our efforts to drive transactions for Fandango at Home’s content across PVOD, EST, and AVOD on platforms via creative asset management and delivery, trafficking approvals, and presenting performance details of promotions, and other marketing efforts as they come up. This role will also internally work across consumer-facing divisions of the organization, including integrated marketing, partner marketing, social media and content strategy, performance marketing, and CRM. This position will lead the marketing strategy, media planning, growth marketing, execution, reporting, and optimization across the platform and Fandango at Home business.
Serve as the day-to-day point of contact for platform partners, including selecting titles for promotion, overseeing creative assets, answering campaign-related questions, pitching ideas, and navigating feedback.
Work with external partners and cross-functional stakeholders across the organization to build marketing programs and lead end-to-end marketing activation execution.
Lead project management, including deliverables and timelines for campaigns, building project plans, and overseeing all campaign elements from creative development, production, trafficking approvals, performance tracking, and reporting.
Draft pitch materials, and presentation decks, and share promotional plans in support of campaigns, aggregate reporting on campaigns and promotions, work to build recommendations for marketing plans, and build wrap reports using compiled program data.
Partner with the legal team to develop partnership agreements and promotional program rules.
Collect and share competitive & industry trends, and new technologies within the film/TV business and performance marketing arenas.
Maintain tracking documents and calendars across the marketing team.
Any other duties as defined by Marketing leads.
Qualifications: Qualifications
Basic Requirements:
3+ years of experience required in account management, platform/tech marketing, Studio Marketing, partnerships, and/or partner-facing role.
Prior experience working in the media and entertainment industry space (film, TV, streaming, music, sports, entertainment agency, etc.) and/or at consumer-facing brands is essential.
Experienced in managing end-to-end campaigns and coordinating promotional marketing assets and approvals.
Experienced in leading projects, including working with cross-functional teams to orchestrate, collaborate, and execute multiple, high-priority marketing programs.
Working knowledge of elements required to launch partnership and digital marketing programs a must, including proposition development, marketing channels, commercial models, presentation-building skills, and operational mechanics.
Good understanding of the theatrical film, OTT, and/or eCommerce market.
Excellent communication and presentation skills, confidence in managing, influencing, and growing relationships with stakeholders internally and externally.
Commercial, strategic, and technical mindset with strong attention to detail.
Creative mindset with judgment and ability to prioritize and triage partner-related issues, and solutions, and effectively motivate internal and external stakeholders to work towards a common goal.
Exceptional organizational and time management skills with the ability to reliably, and efficiently deliver on plans and work independently without needing to be prompted to do so.
A highly resourceful team player with a positive attitude who is willing to go the extra mile for the success of the team, and who understands that this role is an opportunity to grow and learn. This team has a “no ego” policy and expects this role to support that.
Able to stay calm in high-stress, high-pressure situations.
Ability to exercise discretion and keep strict levels of confidentiality.
Strong proficiency in Microsoft Office – Excel, SharePoint, One Drive, PowerPoint specifically, Keynote, Adobe Systems, and Photoshop.
Desired Characteristics:
Bachelor's degree with a concentration in marketing, advertising, or another related discipline, preferred.
Prior experience at a platform partner consumer electronics company is also a plus.
Experience with project management systems (Asana, Jira/Confluence, etc.), with tracking/database apps (Airtable/Salesforce), and with other systems that help teams get organized is a plus.
Additional Requirements:
Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.
Must be willing to work in the Los Angeles, CA office, minimum 3 days per week.
This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. $75,000 - $90,000 (Bonus eligible).
Additional Information
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
NBCUniversal will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.
The Manager, Platform Partner Marketing, will join a small, yet mighty team to create and execute cross-channel marketing campaigns and programs with key partners including Roku, Vizio, Samsung, and LG (to name a few) that drive critical support for the Fandango at Home business. Core responsibilities will include being the main marketing point of contact on our efforts to drive transactions for Fandango at Home’s content across PVOD, EST, and AVOD on platforms via creative asset management and delivery, trafficking approvals, and presenting performance details of promotions, and other marketing efforts as they come up. This role will also internally work across consumer-facing divisions of the organization, including integrated marketing, partner marketing, social media and content strategy, performance marketing, and CRM. This position will lead the marketing strategy, media planning, growth marketing, execution, reporting, and optimization across the platform and Fandango at Home business.
Serve as the day-to-day point of contact for platform partners, including selecting titles for promotion, overseeing creative assets, answering campaign-related questions, pitching ideas, and navigating feedback.
Work with external partners and cross-functional stakeholders across the organization to build marketing programs and lead end-to-end marketing activation execution.
Lead project management, including deliverables and timelines for campaigns, building project plans, and overseeing all campaign elements from creative development, production, trafficking approvals, performance tracking, and reporting.
Draft pitch materials, and presentation decks, and share promotional plans in support of campaigns, aggregate reporting on campaigns and promotions, work to build recommendations for marketing plans, and build wrap reports using compiled program data.
Partner with the legal team to develop partnership agreements and promotional program rules.
Collect and share competitive & industry trends, and new technologies within the film/TV business and performance marketing arenas.
Maintain tracking documents and calendars across the marketing team.
Any other duties as defined by Marketing leads.
Qualifications: Qualifications
Basic Requirements:
3+ years of experience required in account management, platform/tech marketing, Studio Marketing, partnerships, and/or partner-facing role.
Prior experience working in the media and entertainment industry space (film, TV, streaming, music, sports, entertainment agency, etc.) and/or at consumer-facing brands is essential.
Experienced in managing end-to-end campaigns and coordinating promotional marketing assets and approvals.
Experienced in leading projects, including working with cross-functional teams to orchestrate, collaborate, and execute multiple, high-priority marketing programs.
Working knowledge of elements required to launch partnership and digital marketing programs a must, including proposition development, marketing channels, commercial models, presentation-building skills, and operational mechanics.
Good understanding of the theatrical film, OTT, and/or eCommerce market.
Excellent communication and presentation skills, confidence in managing, influencing, and growing relationships with stakeholders internally and externally.
Commercial, strategic, and technical mindset with strong attention to detail.
Creative mindset with judgment and ability to prioritize and triage partner-related issues, and solutions, and effectively motivate internal and external stakeholders to work towards a common goal.
Exceptional organizational and time management skills with the ability to reliably, and efficiently deliver on plans and work independently without needing to be prompted to do so.
A highly resourceful team player with a positive attitude who is willing to go the extra mile for the success of the team, and who understands that this role is an opportunity to grow and learn. This team has a “no ego” policy and expects this role to support that.
Able to stay calm in high-stress, high-pressure situations.
Ability to exercise discretion and keep strict levels of confidentiality.
Strong proficiency in Microsoft Office – Excel, SharePoint, One Drive, PowerPoint specifically, Keynote, Adobe Systems, and Photoshop.
Desired Characteristics:
Bachelor's degree with a concentration in marketing, advertising, or another related discipline, preferred.
Prior experience at a platform partner consumer electronics company is also a plus.
Experience with project management systems (Asana, Jira/Confluence, etc.), with tracking/database apps (Airtable/Salesforce), and with other systems that help teams get organized is a plus.
Additional Requirements:
Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.
Must be willing to work in the Los Angeles, CA office, minimum 3 days per week.
This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. $75,000 - $90,000 (Bonus eligible).
Additional Information
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
NBCUniversal will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.