Butler/Till is hiring: Creative Services Manager in Rochester

SUMMARY

This position offers an exciting opportunity to drive business results for multiple enterprise-level clients across categories and geography. The creative services team at Butler/Till is new and growing, offering a dynamic team environment and a host of opportunities for growth. A successful Manager, Creative Services should have the ability to autonomously handle extremely complex issues and problems while proactively soliciting director level support for escalated issues.

The Manager, Creative Services will be accountable to the research, develop, and delivery of creative solutions for our clients, to help tell their brand stories through an integrated marketing approach, backed by a foundation of data-driven decision-making. They will focus their passion on creating unique brand voices, curating relevant and impactful messages, and utilizing their managerial skills to lead a team of creative specialists that develop outstanding, personalized creative. A Manager, Creative Services has mastered the scope of creative competencies at Butler/Till.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Accountable for a team that develops and executes engaging creative solutions across paid, earned, and owned marketing strategies that align to objectives, are supported by evidence, and adhere to brand guidelines.

Key Responsibilities:

Manage multiple people and projects simultaneously and in an autonomous fashion, meeting all deadlines and delivering exceptional-quality work.

Lead a team of Creative Specialists in the execution of creative solutions inclusive of delegation and accountable for outcomes.

Lead the evolving creative solutions offering through innovation and operational excellence.

Encourage their team to proactively research, and share, creative trends, and advancements, as well as consumer trends and preferences to ensure concepts remain relevant and appealing.

Exhibit thought leadership of industry trends and emerging creative formats to lead ways to keep Butler/Till’s Creative Service solution innovative.

Key Outcome: Own collaboration amongst key stakeholders to create cohesive, strategic, and impactful solutions.

Key Responsibilities:

Accountable for close collaboration with other Creative Services groups, Integrated Planning, Account and Analytics to align client expectations, goals, objectives, outcomes, and optimization of creative.

Is held accountable for efficiency through cross creative solutions group collaboration by leveraging existing processes while identifying opportunities to improve and evolve creative services workflow.

Represent Creative Services in various cross-functional meetings—such team leads, program status and project briefs.

Function as a mentor for all team members; focus on cross departmental collaboration and research skills.

Key Outcome: Engage, retain, and enable performance of talent.

Key Responsibilities:

Contribute and proactively manage talent plans. Assess, hire, on-board, and grow role-appropriate talent.

Manage a team; set clear, outcome-based performance goals. Establish and maintain development plans for each.

Provide effective feedback that enables employees to improve and work toward goals, while seeking feedback from team to enable inclusion and continuous improvement.

Remove barriers to enable team outcomes.

Provide opportunities for growth and development, while mentoring and inspiring employees to unlock their full potential.

Other Responsibilities: Focus areas represent concentrations within the Creative Services team. A Manager, Creative Services is responsible for contributing to the objectives of each focus area at a level that is in alignment with the expectations of their key outcomes.

ENTERPRISE ENABLEMENT

Support the leadership team to achieve operational excellence and measurable growth within the Creative Services capability, across the Butler/Till Enterprise.

Improve the efficiency of the creative tech stack in a way that will positively impact the department, and day-to-day operations of the creative services team.

Identify additional opportunities for current and future clients who would be a good fit for creative services, leading to smart, strategic growth for both the client and the agency.

Interface with clients as needed, interview them to get to know their brand, and strategize with them to ensure their goals and objectives are being met.

Function as a supporting role in building organic social media strategies and content calendars to reach the desired target audience and meet client goals and objectives.

DATA & OPTIMIZATION

Utilize data to inform current and future creative service optimization and innovation strategies.

Utilize tools to monitor the effectiveness of content and campaigns, yielding valuable insights regarding engagement, reach, and audience demographics.

Utilize findings to develop data-driven recommendations for creative campaigns and strategy refinement.

Report on performance and share findings to internal stakeholders, making recommendations for improvements and adjustments.

Competitive analysis of creative solution services for existing and potential clients.

Strategy and execution of paid social creative campaigns.

Management of refunds and cancellations of paid social creative campaigns.

Function as a supporting role in building organic social media strategies and content calendars to reach the desired target audience and meet client goals and objectives.

CREATIVE SOLUTIONS

Provide creative solutions across core capabilities including copy writing, design, and video across various channels to support client goals and objectives.

Strategize, conceptualization, direct and consult with internal marketing functions and external clients and/or partners.

Align project resources and deliverables to create timely creative solutions that deliver measurable business results.

Innovation of new, efficient processes to facilitate the scalable production of creative solutions, ensuring streamlined and effective workflows.

Function as a supporting role in building organic social media strategies and content calendars to reach the desired target audience and meet client goals and objectives.

PROCUREMENT & ACTIVATION

Serve as the stewards of operational excellence and innovation specifically tailored to a decentralized model.

Combine creative strategy and corresponding solutions to deliver an effective content marketing solution.

Organic social media strategies and content calendars to reach the desired target audience and meet client goals and objectives.

Social media page, web page, and email content audits.

Evaluate and improve webpage content for keyword optimization, copy length, and linking strategies.

QUALIFICATIONS

REQUIRED QUALIFICATIONS

6+ years of creative design experience.

Masterly level knowledge in graphic design or multimedia production, tools, software, editing, and creative principles needed in concept, creation, and production (Adobe Creative Suite, Canva, Sketch, Figma, etc.).

6+ years of design and writing with for a marketing function.

Expert knowledge in data-driven decision-making that positively impact marketing campaign outcomes.

2+ years of mentorship or managerial experience.

Exceptional portfolio demonstrating specialized skill application in a professional setting.

Ability to effectively provide and receive feedback to refine designs.

Exceptional verbal, written, and communication skills.

Extremely organized and detail-oriented—able to manage multiple moving pieces and retain a lot of information at once, all while striving for excellence.

Be creative and business-minded, a proven history of knowing how to balance both skills.

Adept strategic insight and analytical skills.

Effective self-driven problem solver.

Professional demeanor.

PREFERRED QUALIFICATIONS

Agency experience.

Ability to use social media planning, scheduling & posting software.

Experience using Hootsuite.

WORK ENVIRONMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.).

Reasonable accommodation may be requested to enable individuals to perform the essential functions.

EEO DISCLAIMER

At Butler/Till we are independent, women-owned and led, proudly purpose driven, and 100% employee-owned. Our structure and culture empower us to create positive impact for our clients, for the communities in which we live and work, and for ourselves.

Regardless of the background you come from, we’re thrilled to have you join us on our journey to be better every day.

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.