VP of Marketing

Job Title: VP of Marketing
Employment Status: Full-Time, Exempt
Work Location: Huntersville, NC

Company Overview: Based in Huntersville, NC, Homefront Brands is the latest platform for franchised property services businesses in North America. We have 6 brands (and growing) operating on our platform. Our mission is to be the growth engine for aspiring entrepreneurs, established business builders and our veterans to create and enhance the American dream of building a better future, through the application of our world class franchise models.

Job Summary: We are seeking an experienced and dynamic Senior Director or Vice President of Marketing to lead our marketing initiatives across both B2B and B2C channels. The ideal candidate will have a minimum of 10 years of marketing experience, with a strong background in vendor management, marketing analytics, and a proven track record within service-based franchise businesses.

Key Responsibilities:

• Strategic Marketing Leadership: Develop and implement comprehensive marketing strategies to drive customer acquisition, loyalty, and retention across multiple channels, including digital, direct mail, and social media.
• Brand Management: Ensure consistent brand messaging and positioning in collaboration with Business Development and Customer Engagement teams.
• Vendor Management: Foster and manage relationships with key marketing service providers to optimize service offerings and campaign performance.
• Marketing Analytics: Measure and track marketing ROI, providing actionable insights to inform strategic decisions and optimize campaign effectiveness.
• Team Leadership: Lead and inspire a multidisciplinary marketing team, promoting a collaborative and high-performance culture aligned with company values.
• Budget Management: Oversee marketing budgets, ensuring efficient allocation of resources to maximize ROI.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• Minimum of 10 years of progressive marketing experience in both B2B and B2C environments, with a focus on service-based franchise businesses.
• Proven expertise in vendor management and marketing analytics.
• Strong understanding of digital marketing channels, including SEO, SEM, social media, and email marketing.
• Demonstrated ability to develop and execute successful marketing strategies that drive business growth.
• Exceptional communication and interpersonal skills, with the ability to build strong relationships with internal and external stakeholders.
• Strong leadership skills with experience managing and developing high-performing teams.

Benefits:

• Generous 401(k) Matching: HFB provides a robust 401(k) plan with a 100% match for the first 3% of an employee's contributions and a 50% match for the next 2%.
• Comprehensive Health Coverage: Access to health insurance to ensure the well-being of our team members.
• Employer Contribution to HSA: HFB contributes towards the Health Savings Account (HSA), promoting financial health.
• Dental and Vision Coverage: Enjoy the benefits of dental and vision insurance for a complete healthcare package.
• Life Insurance: HFB provides life insurance coverage, demonstrating our commitment to the security of our employees.
• Company Performance Bonus Plan: In addition to competitive salaries, employees are eligible for a bonus plan based on company performance.
• Paid Time Off (PTO): Take advantage of our PTO policy to maintain work-life balance and recharge.
• Paid Holidays: Celebrate 10 paid holidays throughout the year, giving you time to relax and enjoy special moments.