Job Description
We are in search of a VP Marketing to join a client located in Paoli, Pennsylvania. This role involves taking the lead in strategizing and executing marketing initiatives across various platforms as well as overseeing the branding and content creation for our client. This is an on site position.
Responsibilities:
• Spearhead the development and implementation of marketing strategies to boost our brand's presence in the market.
• Oversee the creation of engaging content across our platforms to attract and retain customers.
• Manage all aspects of our digital marketing department including our SEO and SEM strategies.
• Utilize Facebook Insights and other social media platforms to track the success of our campaigns and make necessary adjustments.
• Conduct B2B and B2C marketing efforts to reach out to potential partners and consumers.
• Plan and execute events that align with our brand's image and marketing strategies.
• Oversee paid advertising campaigns to ensure they are cost-effective and reaching our target audience.
• Manage the budgeting processes for all marketing campaigns to ensure they align with our financial goals.
• Utilize communication skills to effectively coordinate with team members and present ideas to stakeholders.
• Manage email marketing campaigns to maintain engagement with our customers.
• Proven experience in utilizing Facebook Insights to drive marketing strategy and campaign results.• Demonstrated ability to enhance brand awareness, ideally within the same industry or a related field.
• Strong understanding and hands-on experience with budget processes, including setting, managing, and optimizing marketing budgets.
• Proficiency in campaign planning, with a focus on crafting and executing successful marketing strategies.
• Exceptional communication skills, with the ability to articulate complex concepts to diverse audiences.
• Extensive knowledge and experience in digital marketing, including SEO, PPC, email marketing, social media marketing, and content marketing.