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USIM

USIM is hiring: Senior Media Planner in New York

USIM, New York, NY, United States, 10261

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This range is provided by USIM. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$75,000.00/yr - $90,000.00/yr

The Senior Media Planner will be a strategic and hands-on contributor responsible for creating, analyzing, and presenting media plans and reports. This role requires advanced Excel skills, experience in client-facing presentations, and a passion for mentorship. The ideal candidate is solutions-oriented, accountable, and eager to grow into a leadership position as a Supervisor.

Key Responsibilities:

  1. Develop and execute comprehensive media plans across multiple platforms, ensuring alignment with client objectives.
  2. Utilize advanced Excel skills to analyze data, create performance dashboards, and develop actionable insights.
  3. Craft detailed POVs for clients on emerging industry opportunities and media trends.
  4. Prepare and deliver insightful and actionable presentations and performance report decks to clients.
  5. Manage and mentor junior staff, providing guidance, training, and constructive feedback to help with their development.
  6. Actively collaborate with cross-functional teams to develop media plan recommendations with the proper campaign KPIs.
  7. Address client & campaign challenges with a proactive and solutions-oriented mindset, ensuring accountability and project success.
  8. Keep a pulse on industry trends, tools, and best practices, applying new insights to enhance media planning.

Qualifications:

  1. Bachelor’s degree in Marketing, Advertising, Communications, or a related field (or equivalent experience).
  2. 4+ years of experience in media planning, buying, or a related role within an agency environment.
  3. Proficiency in advanced Excel functions (pivot tables, v-lookups, complex formulas) and strong working knowledge and application of media math.
  4. Experience preparing client-facing presentations and performance reports using tools like PowerPoint or Google Slides.
  5. Strong analytical skills and attention to detail with the ability to translate data into actionable insights and observations.
  6. Passion to mentor and manage junior staff, fostering a collaborative, supportive, and open dialogue work environment.
  7. Self-starter with limited direction needed demonstrating exceptional organizational and time-management skills, able to work independently and within teams.
  8. Strong communication skills, both verbal and written, with the ability to present confidently to clients and internal stakeholders.
  9. Knowledge of media platforms such as DCM, Nielsen AdIntel, Pathmatics, Meta, Snapchat, Google, TikTok, Strata.

EDUCATION & EXPERIENCE:

  1. Bachelor’s degree, preferably with a concentration in advertising, marketing, business administration, and communications.
  2. This is a senior planning position requiring a candidate who has 3-5 years planning experience.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing, Advertising, and Strategy/Planning

Industries

Advertising Services and Media Production

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