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Robert Half

Marketing Automation Manager Job at Robert Half in Chicago

Robert Half, Chicago, IL, US

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Job Description

Job Description

We’re looking for a highly skilled Email Marketing Automation Manager to join our client's team! This technical role is perfect for someone with expertise in Salesforce Marketing Cloud (SFMC) and a problem-solving mindset. You’ll work closely with marketing teams to design, build, and optimize dynamic email marketing campaigns. If you love creating solutions and thrive in a collaborative environment, we’d love to hear from you!


Key Responsibilities:

  • Develop and manage email campaigns and landing pages using HTML, CSS, and AMPScript in Salesforce Marketing Cloud (SFMC).
  • Build and integrate coupon modules into multi-step marketing journeys while ensuring seamless execution.
  • Use Journey Builder and Automation Studio to design, optimize, and manage workflows.
  • Ensure email content dynamically adjusts based on user data and behavior to maximize relevance and engagement.
  • Troubleshoot technical issues across email marketing pipelines and propose workflow improvements.
  • Collaborate with marketing teams to translate business goals into actionable technical strategies.
  • Utilize Dreamweaver for email development and Photoshop for basic image resizing as needed.
  • Stay updated on marketing automation best practices and apply them to enhance customer journey strategies.


Top Must-Haves:

  1. Strong front-end development expertise (Salesforce Marketing Cloud, HTML, CSS, AMPScript).
  2. Proven experience with SFMC Automation Studio and Journey Builder.
  3. A problem-solving mindset to strategically find solutions and execute efficiently, not just implement requests.

Ideal Candidate:

  • You have a deep understanding of email marketing automation and its role in building customer journeys.
  • You’re comfortable troubleshooting technical challenges and managing tasks independently.
  • Design expertise is NOT required, as our design team will provide assets – but basic skills to resize and adjust images in Photoshop are helpful.
  • You’re motivated to contribute ideas for process improvements and technical solutions that align with business objectives.