Head of Marketing

Job Description:

The essential functions include, but are not limited to the following:

• Develop and Execute Strategic Marketing Plans - Define and implement a comprehensive marketing strategy that aligns with ONNI's business objectives and drives growth.
• Brand Elevation and Positioning - Strengthen and expand ONNI's corporate and consumer brand presence throughout the business portfolio (residential, commercial, hospitality) through innovative and high-impact campaigns.
• Lead Multi-Channel Marketing Initiatives - Oversee the execution of marketing efforts across digital, traditional media, social, PR, content, and experiential channels.
• Drive Demand Generation and Revenue Growth - Develop and optimize performance marketing strategies to generate leads, increase customer acquisition, and maximize ROI.
• Content Development & Storytelling - Craft and support a compelling brand narrative that resonates with diverse regions and stakeholders.
• Analyze Market Trends & Consumer Insights - Utilize data-driven insights to refine strategies, optimize campaigns, and identify new growth opportunities.
• Manage Partnerships & Vendor Relations - Oversee agency relationships and ensure seamless execution of marketing initiatives with external partners.
• Oversee Budget Planning & Allocation - Manage marketing budgets to ensure internal and external resources are optimized for maximum impact and efficiency.
• Lead and Inspire a High-Performing Team - Recruit, mentor, and develop a results-driven marketing team, fostering a culture of initiation, creativity, agility, and innovation. Establish a comprehensive set of KPIs to ensure progress is clearly measurable and easily tracked.
• Coordinate Cross-Departmental Collaboration - Work closely with sales, product, and operations to ensure alignment, integration and support of marketing initiatives.
• Monitor and Optimize Campaign Performance - Integration of analytics and tools to measure effectiveness, track KPIs, and adjust strategies to continuously improve results.
• Plan & Execute Brand Events and Activations - Organize and staff industry events, trade shows, and webinars to enhance brand engagement and build relationships.
• Stay Ahead of Industry Trends - Keep up with emerging marketing trends, technologies, and best practices to maintain ONNI's competitive edge.

Minimum Qualifications (Knowledge, Skills, and Abilities)

• Proven Marketing Expertise - Demonstrated success in real estate, hospitality, lifestyle, or luxury brands, with the ability to bring high-caliber marketing expertise into this space.
• Senior-Level Experience - 10+ years in high-impact marketing roles, ideally within a top-tier agency, consultancy, or recognized brand.
• Strategic and Hands-On Leadership - Ability to balance big-picture vision with execution, driving marketing success from strategy to implementation.
• Data-Driven Decision Maker - Strong analytical skills with a focus on performance metrics, consumer insights, and ROI-driven marketing strategies.
• Multi-Channel Marketing Proficiency - Expertise across digital, content, PR, social, traditional, and experiential marketing.
• Team Leadership and Development - Proven ability to attract, mentor, and inspire high-performing marketing teams.
• Innovative and Trend-Setting Mindset - A forward-thinker who creates industry-leading marketing strategies rather than following trends.
• Exceptional Organizational and Time Management Skills - Ability to prioritize, multitask, and excel under pressure while adapting to sudden changes.
• Highly Self-Motivated and Detail-Oriented - A proactive approach to problem-solving, ensuring flawless execution of marketing initiatives.
• Strong Communication and Collaboration Skills - Ability to engage effectively with internal stakeholders, external partners, and cross-functional teams.
• Resourceful and Solution-Oriented - Ability to navigate challenges creatively and drive impactful results.
• Trustworthy and Accountable - A high level of integrity and reliability in all aspects of marketing execution and leadership.
• Strategic Insight and Business Acumen - Ability to provide data-driven recommendations to achieve key business objectives.

• Technical and Digital Marketing Proficiency
  • High proficiency in MS Office (Word, Excel, PowerPoint, Outlook).
  • Basic knowledge of Adobe Creative Suite (Illustrator, InDesign, Photoshop) is an asset.
  • Solid understanding of digital initiatives, web application development, SEO, and Google products (Analytics, AdWords, Webmaster Tools).
  • Experience with CRM software is an asset.
• Ability to Travel - A valid driver's license, vehicle, and passport for site visits and travel between Canada and the U.S. as needed.

Salary Range:

$160,000 - $200,000

About The Company:

Onni

For over half a century, Onni has been building communities for people to live, work, and play. Our success reflects our commitment to our employees and partners, and our dedication to quality construction, innovation, sustainability, and customer satisfaction. Our expertise expands across North America, with offices in Vancouver, Toronto, Los Angeles, Seattle, Phoenix, and Chicago.

How To Apply:

Please apply through the link on the job posting and attach your resume and any other required documents.

We thank all applicants for your interest in the Onni Group. Note that only those applicants under consideration will be contacted.