24 Seven Talent
Associate Media Director Job at 24 Seven Talent in Atlanta
24 Seven Talent, Atlanta, GA, United States, 30383
Full-time Associate Media Director
Hybrid in Atlanta
Responsibilities -
- Kick the tires on the brief and build the strategic approach
- Lead the development of cross-channel media strategies for both traditional and digital channels (linear TV, radio, digital, social, programmatic, CTV, OOH, etc.)
- Analyze competitive landscape, consumer insights, historical performance and develop rationale for media plan recommendations and strategic use of channels
- Leverage research tools and various inputs to drive thoughtful plans that will deliver against client objectives
- Rely on insight mining and consumer journey mapping to connect the brief to the tactical plan
- Evaluate media proposals and provide POVs on your client’s behalf
Qualifications -
Required Skills
- Insatiable curiosity and desire to know “why”
- Self-motivation, resourcefulness and ability to also think one step ahead
- Ability to learn quickly, think on your feet and lead a team
- Excellent attention to detail and accuracy
- Past performance in managing and growing a team
Preferred Skills
- 6+ years of media planning experience, 3 years in an agency environment preferred
- Digital and traditional experience required
- Expert knowledge of research tools like ComScore, SQAD, Simmons/MRI, Vivvix, Prisma etc.
- Strong knowledge of asset trafficking to ensure accuracy and create reasonable timelines and expectations for deliverables
- Understanding of site tagging and analytics platforms like Adobe and Google Analytics
- Experience working across various internal teams (Connections, Strategy, Account, Creative, Production) to both understand the overall plan/moving pieces and push the work where needed
- Proactively suggest alternative approaches to solving problems
- Guide and inspire creative