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24 Seven Talent

Associate Media Director Job at 24 Seven Talent in Atlanta

24 Seven Talent, Atlanta, GA, United States, 30383

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Full-time Associate Media Director

Hybrid in Atlanta



Responsibilities -



  • Kick the tires on the brief and build the strategic approach
  • Lead the development of cross-channel media strategies for both traditional and digital channels (linear TV, radio, digital, social, programmatic, CTV, OOH, etc.)
  • Analyze competitive landscape, consumer insights, historical performance and develop rationale for media plan recommendations and strategic use of channels
  • Leverage research tools and various inputs to drive thoughtful plans that will deliver against client objectives
  • Rely on insight mining and consumer journey mapping to connect the brief to the tactical plan
  • Evaluate media proposals and provide POVs on your client’s behalf



Qualifications -



Required Skills



  • Insatiable curiosity and desire to know “why”
  • Self-motivation, resourcefulness and ability to also think one step ahead
  • Ability to learn quickly, think on your feet and lead a team
  • Excellent attention to detail and accuracy
  • Past performance in managing and growing a team



Preferred Skills



  • 6+ years of media planning experience, 3 years in an agency environment preferred
  • Digital and traditional experience required
  • Expert knowledge of research tools like ComScore, SQAD, Simmons/MRI, Vivvix, Prisma etc.
  • Strong knowledge of asset trafficking to ensure accuracy and create reasonable timelines and expectations for deliverables
  • Understanding of site tagging and analytics platforms like Adobe and Google Analytics
  • Experience working across various internal teams (Connections, Strategy, Account, Creative, Production) to both understand the overall plan/moving pieces and push the work where needed
  • Proactively suggest alternative approaches to solving problems
  • Guide and inspire creative