Synergy Interactive
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Find out more about the daily tasks, overall responsibilities, and required experience for this opportunity by scrolling down now. This range is provided by Synergy Interactive. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $200,000.00/yr - $290,000.00/yr Growth Strategy:
Develop and execute a comprehensive marketing strategy to drive customer acquisition, retention, and revenue growth. Manage budgets and optimize marketing plans for maximum impact. Brand Management:
Lead brand evolution, ensuring alignment with consumer needs. Develop compelling brand narratives and campaigns across all channels. Performance Marketing:
Drive digital marketing initiatives, optimizing customer acquisition costs. Leverage data insights to enhance conversion and retention. Campaign Development:
Oversee seasonal, promotional, and evergreen campaigns. Ensure brand cohesion and effectiveness in all marketing materials. Lifecycle Marketing:
Implement strategies to increase customer retention and maximize lifetime value through targeted communication and personalized experiences. Team Leadership:
Lead and mentor a 7-person marketing team, fostering innovation, collaboration, and accountability. Cross-Functional Collaboration:
Work with leadership, agencies, and internal teams to support product launches, drive insights, and ensure compliance. Market Trends & Innovation:
Stay informed on competitive practices, digital marketing trends, and new technologies to optimize marketing efforts. Performance & Reporting:
Track key KPIs (CPA, LTV, retention, conversion rates) and ensure efficient marketing spend with insightful reporting. Qualifications & Skills: Education:
Bachelor's degree in Business, Marketing, or related field preferred. Experience:
15+ years in digital marketing, 5+ years managing teams. Strong track record in performance marketing, brand strategy, and customer retention in a DTC subscription business. Skills:
Expertise in CRM, analytics platforms, budget management, and data-driven decision-making. Strong leadership, strategic thinking, and collaboration abilities. Seniority level Executive Employment type Full-time Job function Marketing, Advertising, and Production Industries Retail, Online and Mail Order Retail, and Advertising Services
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Find out more about the daily tasks, overall responsibilities, and required experience for this opportunity by scrolling down now. This range is provided by Synergy Interactive. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $200,000.00/yr - $290,000.00/yr Growth Strategy:
Develop and execute a comprehensive marketing strategy to drive customer acquisition, retention, and revenue growth. Manage budgets and optimize marketing plans for maximum impact. Brand Management:
Lead brand evolution, ensuring alignment with consumer needs. Develop compelling brand narratives and campaigns across all channels. Performance Marketing:
Drive digital marketing initiatives, optimizing customer acquisition costs. Leverage data insights to enhance conversion and retention. Campaign Development:
Oversee seasonal, promotional, and evergreen campaigns. Ensure brand cohesion and effectiveness in all marketing materials. Lifecycle Marketing:
Implement strategies to increase customer retention and maximize lifetime value through targeted communication and personalized experiences. Team Leadership:
Lead and mentor a 7-person marketing team, fostering innovation, collaboration, and accountability. Cross-Functional Collaboration:
Work with leadership, agencies, and internal teams to support product launches, drive insights, and ensure compliance. Market Trends & Innovation:
Stay informed on competitive practices, digital marketing trends, and new technologies to optimize marketing efforts. Performance & Reporting:
Track key KPIs (CPA, LTV, retention, conversion rates) and ensure efficient marketing spend with insightful reporting. Qualifications & Skills: Education:
Bachelor's degree in Business, Marketing, or related field preferred. Experience:
15+ years in digital marketing, 5+ years managing teams. Strong track record in performance marketing, brand strategy, and customer retention in a DTC subscription business. Skills:
Expertise in CRM, analytics platforms, budget management, and data-driven decision-making. Strong leadership, strategic thinking, and collaboration abilities. Seniority level Executive Employment type Full-time Job function Marketing, Advertising, and Production Industries Retail, Online and Mail Order Retail, and Advertising Services
#J-18808-Ljbffr