Job Description
We are in search of a Social Media Specialist to become an integral part of our team located in LONGMONT, Colorado. In this role, you will focus on the management and optimization of social media campaigns, particularly on Facebook, Instagram, and YouTube. You will also be responsible for transforming long-form videos into short-form content suitable for advertisement and social media posts.
Responsibilities:
• Handling and enhancing both paid and organic social campaigns across various platforms.
• Transforming extensive videos into concise content for promotional purposes and social posts.
• Performing A/B testing and modifying campaigns as per performance data.
• Participating in the creation of ad creatives, which includes video, static, and motion graphics.
• Producing performance reports and insights to boost ROI.
• Utilizing Paid Social, Social Media, Video Editing, Facebook Ads Manager, Instagram, and YouTube skills to drive engagement and performance.
• Proficiency in Paid Social strategies and implementation• Extensive knowledge and experience with Social Media platforms and trends
• Capability in Video Editing for engaging social media content
• Proficiency in using Facebook Ads Manager for effective ad targeting
• Strong understanding and experience with Instagram to drive brand engagement and growth
• Demonstrable skills in leveraging YouTube for brand promotion and audience reach