Social Media Specialist Job at Robert Half in Charlotte

We are offering a long-term contract employment opportunity for a Social Media Specialist in the retail industry, based in Charlotte, North Carolina. This role involves managing social media platforms, creating engaging content, and monitoring performance to optimize our social media strategy.

Responsibilities:
• Develop and implement a content strategy that aligns with our consumer marketing goals.
• Compose captivating captions for social media posts that reflect our brand identity.
• Select, edit, and create visual content, including images, videos, and graphics, to enhance the impact of our posts.
• Collaborate with our marketing team to repurpose user-generated content for our social media channels, ensuring it adheres to our brand voice and visual style.
• Oversee our presence on various social media platforms, including Instagram, Facebook, and TikTok.
• Utilize scheduling tools to plan and publish posts efficiently.
• Stay updated with the latest social media trends and propose innovative ideas to leverage these trends.
• Engage actively with our online community by responding to comments, messages, and mentions, and escalating customer service-related inquiries to the relevant team.
• Identify opportunities to interact with our retailers' social accounts to foster stronger relationships.
• Monitor the performance of our social media posts, analyze the results, and recommend modifications to our content strategy based on these insights.• Proven expertise in Adobe Creative Cloud and Canva
• Experience in creating and managing Editorial Calendars
• Proficiency in using Facebook Insights for data analysis
• Familiarity with Google+ and its features
• Ability to create compelling Advertisements for various platforms
• Strong skills in Analytics to measure campaign success
• Knowledge of Best Practices in social media marketing
• Experience in Blogging and content creation
• Proven ability to increase Brand Awareness through social media
• Deep understanding of Social Media Advertising techniques
• Skill in designing and executing Social Media Campaigns
• Proficiency in managing multiple Social Media Channels simultaneously
• Experience in creating engaging Social Media Content
• Ability to design eye-catching Social Media Graphics
• Proven experience in Social Media Management
• Strategic thinking and planning skills for Social Media Strategy
• Familiarity with various Social Media Tools and software
• Ability to stay updated with Social Media Trends
• Expertise in Content Creation for various social media platforms
• Experience in managing Instagram and Facebook Ad campaigns