Assistant Athletic Director of Communications and Brand Strategy for Carolina Fo
UNC, Chapel Hill, NC, United States, 27517
Assistant Athletic Director of Communications and Brand Strategy for Carolina Football
Pay: Competitive
Employment type: Full-Time
Job Description
Req#: 296798
The Assistant Athletic Director of Communications and Brand Strategy for Carolina Football will report to the Senior Associate Athletic Director for External Relations and Strategic Communications and work directly with the Head Coach and staff of the football program. This role serves as the communications and media advisor to the head coach, coaching staff, and student-athletes, providing input and guidance on all external-facing statements, social media presence, news releases, videos, and other communications.
The position will manage media requests to the head coach, staff, and student-athletes, schedule and manage interviews and news conferences, build and manage relationships with local and national media, pitch stories, ensure that game notes and other deliverables appropriately promote the program, and lead press box management on game days.
Additionally, this role will oversee the Director of Creative Services and Social Media for Football, the Director of Graphics Design for Football, and the Football Videographer, leading a team of creatives responsible for proactively and positively telling the story of Carolina Athletics through social media, video, graphics, web stories, and traditional media.
Works with Football Recruiting to ensure recruiting communications needs are met to bring outstanding football student-athletes to Carolina. Responsible for fulfilling creative requests as part of our NIL Services for Student-Athletes. Will manage budgeted Football Communications funds and lead Brand Management meetings with representatives from units including Marketing, Go Heels Productions, Creative Services, Ticketing, and Tar Heel Sports Properties to proactively plan and engage communications about events with the goals of outstanding reach, revenue, and recruiting.
About the Company
The University of North Carolina at Chapel Hill is a public research university in Chapel Hill, North Carolina.
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