Digital Advertising Specialist Job at Brand House in Baraboo

Brand House Marketing, a dynamic and results-oriented marketing firm headquartered between Baraboo and Wisconsin Dells, Wisconsin, is seeking a highly motivated and experienced Digital Advertising Specialist to join our growing team. We partner with small to mid-size businesses, providing sustainable marketing strategies with modern techniques. At Brand House, we are committed to delivering exceptional value to our clients by blending a client-focused approach with integrity, drive, innovation, and collaborative spirit.

About Brand House Marketing:

We believe in a foundation of common-sense marketing and sound business fundamentals. Our team comprises experienced professionals with diverse backgrounds in marketing, business, and design, enabling us to function as a true extension of our clients' organizations. We are dedicated to providing effective, data-driven marketing solutions that achieve measurable results in growth, visibility, engagement, and brand building.

About the Role:

The Digital Advertising Specialist will be responsible for the strategic development, execution, and optimization of digital advertising campaigns for a diverse portfolio of clients. This role demands a deep understanding of digital advertising platforms, data analytics, and brand stewardship.

Core Responsibilities:

• Develop and implement digital advertising strategies aligned with client objectives and target audiences.
• Manage and optimize digital ad campaigns across various platforms (e.g., Google Ads, social media platforms, etc.), maximizing ROI, tracking conversions, and achieving key performance indicators (KPIs).
• Proficient in Office 365 (specifically Word, Outlook, and Excel)
• Conduct in-depth keyword research, audience segmentation, compelling ad copywriting, and design display graphics and videos.
• Monitor campaign performance, budgets, analyze data, and provide regular, insightful reports to clients, including actionable recommendations.
• Manage and maintain client digital brand presence, ensuring consistency and brand integrity across all online platforms.
• Collaborate effectively with the marketing team to integrate digital advertising efforts with broader marketing strategies.
• Maintain a thorough understanding of current trends, emerging technologies, and best practices in digital advertising.
• Proactively identify opportunities to enhance campaign performance, improve client satisfaction, and drive business growth.

Qualifications:

• Proven track record of successfully managing and optimizing digital advertising campaigns, demonstrating measurable results.
• Deep understanding of digital advertising platforms, analytics tools (e.g., Google Analytics, platform-specific analytics), and performance tracking methodologies.
• Demonstrated proficiency in keyword research, audience targeting, ad copywriting, graphic and video design, and A/B testing.
• Exceptional data analysis and reporting skills, with the ability to translate data into actionable insights.
• Experience in managing and maintaining digital brand presence and ensuring brand consistency.
• Excellent communication and interpersonal skills.
• Ability to work independently, manage multiple projects simultaneously, and collaborate effectively within a team environment.
• A strong work ethic, a commitment to excellence, and a passion for supporting small businesses.
• Experience working with diverse industries is highly desirable.