Sierra Nevada Brewing Co.
Get to Know Us
Ken Grossman started Sierra Nevada in 1980 with a hand-built brewhouse and the odds stacked against him. That passion forever changed the course of American craft brewing and launched a beer revolution that's in full force today. Turns out, good beer can do a lot of good, and Sierra Nevada became a cornerstone for both its innovation and its care for the Earth and its people. We're committed to advancing a culture of inclusion and believe diversity in all its forms makes us stronger. We keep pushing boundaries, whether that's in the brewhouse, with sustainability, or in the great outdoors.
Get to Know This Role
The Social Media Manager leads strategic planning for our social media programs as well manages and monitors our execution and content. This position serves as the expert on social media, provides daily support for social channels and team, project manages our social content from concept to execution, and provides strategic analysis on our social media community health with optimization recommendations. This role supervises our two site specialists and is uniquely responsible for the health of our social communities and translating that into business value.
What's In It For You
We're committed to our employees and work hard to prove it. For starters, we're offering $89,345 to $139,377 base compensation for this role. Individual offers are based on skills, experience, and qualifications. This role may be eligible for our bonus program - inquire with our Talent Acquisition Partner for additional details.
But base pay is just the beginning. We support your future by offering a generous 10% company match on 401(k) contributions, providing learning and development opportunities, and fostering your safety at work with ongoing trainings, state-of-the-art equipment, and preventative care. We offer medical, dental, and vision insurance, an onsite medical clinic, as well as mental health and well-being benefits including paid sick leave. We foster a culture of work-life balance and always encourage employees to use and enjoy their paid time off.
What You Will Do
Please Apply if You Have
Additional Requirements to Consider Before Applying
Before applying for this role, please review the full job description, including the physical demands and working environment: https://sierranevada.jdxpert.com/ShowJob.aspx?EntityID=2&id=2171
** This position will remain open until filled; online applications will be reviewed weekly **
Sierra Nevada Brewing Co. is an Equal Opportunity Employer
Ken Grossman started Sierra Nevada in 1980 with a hand-built brewhouse and the odds stacked against him. That passion forever changed the course of American craft brewing and launched a beer revolution that's in full force today. Turns out, good beer can do a lot of good, and Sierra Nevada became a cornerstone for both its innovation and its care for the Earth and its people. We're committed to advancing a culture of inclusion and believe diversity in all its forms makes us stronger. We keep pushing boundaries, whether that's in the brewhouse, with sustainability, or in the great outdoors.
Get to Know This Role
The Social Media Manager leads strategic planning for our social media programs as well manages and monitors our execution and content. This position serves as the expert on social media, provides daily support for social channels and team, project manages our social content from concept to execution, and provides strategic analysis on our social media community health with optimization recommendations. This role supervises our two site specialists and is uniquely responsible for the health of our social communities and translating that into business value.
What's In It For You
We're committed to our employees and work hard to prove it. For starters, we're offering $89,345 to $139,377 base compensation for this role. Individual offers are based on skills, experience, and qualifications. This role may be eligible for our bonus program - inquire with our Talent Acquisition Partner for additional details.
But base pay is just the beginning. We support your future by offering a generous 10% company match on 401(k) contributions, providing learning and development opportunities, and fostering your safety at work with ongoing trainings, state-of-the-art equipment, and preventative care. We offer medical, dental, and vision insurance, an onsite medical clinic, as well as mental health and well-being benefits including paid sick leave. We foster a culture of work-life balance and always encourage employees to use and enjoy their paid time off.
What You Will Do
- Works closely with the Director of Digital to build and implement our social strategy for the Sierra Nevada brand and our brewery sites in Mills River, NC and Chico, CA.
- Lead, manage, develop, and provide direction to Social Media Specialists
- Oversee community management practices looking for opportunities to seek out brand advocates and create special customer moments that lead to long-term retention and engagement.
- Manage relationships with third-party creators and strategic oversight of our ambassador partners, ensuring amplified content aligns with brand standards, creative direction, and marketing goals.
- Lead vendor management, creative agency scope and social representative relationships to ensure quick access to changes
- Responsible for managing social media budget supporting paid social campaigns, contest/promotions and surprise and delight activations.
- Research and vet emerging social platforms and trends to ensure that SNBC brands are reaching target customers through the proper platforms and taking advantage of the latest platform features and consumer trends.
- Audit the brewery's social media monitoring/measurement tools and research, recommend and implement enhancements as appropriate. Deliver monthly audits and quarterly reports to assess performance against benchmarks and social KPIs
Please Apply if You Have
- Bachelor's Degree in Marketing or related field or any combination of experience and or education from which comparable knowledge, skills and abilities have been achieved required
- 5 years in a relevant social media management or community management role required and
- 3 years managing social and digital campaigns with outstanding results growing social following required and
- 3 years team management or leadership experience required
- Creative soul with a knack for telling rich, authentic stories in meaningful ways.
- Thorough understanding of current and emerging social media platforms.
- Highly measured and results driven. Social goals, KPIs and refining your approach comes naturally.
- A creative eye, exceptional communicator and meticulous copy editor.
- Ability to project manage a variety of efforts and people simultaneously
Additional Requirements to Consider Before Applying
- Selected candidate must pass a pre-employment, post offer background check.
- You must be at least 21 years of age to perform the duties of this position for Sierra Nevada Brewing Co.
- Candidate must reside/relocate to Chico, CA or Mills River, NC
Before applying for this role, please review the full job description, including the physical demands and working environment: https://sierranevada.jdxpert.com/ShowJob.aspx?EntityID=2&id=2171
** This position will remain open until filled; online applications will be reviewed weekly **
Sierra Nevada Brewing Co. is an Equal Opportunity Employer