Job Description
We are offering a long term contract employment opportunity for a Sr. Media Planner in Irvine, California. This role is crucial in our team and involves comprehensive planning across various media environments including OOH, DOOH, CTV, Linear, Activations, and Endemic Direct buys. The Media Planner will be expected to understand the correlation between upper and lower funnel media from a measurement perspective and plan against creative and demographic data.
Responsibilities:
• Utilize skills in Comscore, DoubleClick for Publishers (DFP), ERP - Enterprise Resource Planning, ERP Solutions, and Facebook Insights to execute tasks effectively.
• Plan and manage large-scale media budgets, greater than $5M.
• Convert strategy briefs into national media plans.
• Develop and monitor digital marketing plans.
• Implement holistic planning methods that encompass all aspects of the media environment.
• Understand and apply knowledge of how upper funnel and lower funnel media correlate from a measurement perspective.
• Plan against creative and demographic data to maximize media effectiveness.
• Foster brand awareness through well-planned and executed campaigns.
• Leverage experience from an agency background to drive success in media planning activities.
• Proficiency in using Comscore for media planning and analysis.• Experience with DoubleClick for Publishers (DFP) for effective ad management.
• Familiarity with ERP - Enterprise Resource Planning for streamlining business processes.
• Knowledge of ERP Solutions to optimize business operations.
• Ability to use Facebook Insights to drive social media marketing strategies.
• Experience in creating and managing Advertisements across various platforms.
• A strong understanding of Brand Awareness strategies and techniques.
• Proven experience in Campaign Planning for both traditional and digital media.
• Expertise in Digital media planning and buying.
• Comprehensive understanding of Digital Media trends and best practices.