Senior Manager of Marketing and Branding

Senior Manager of Marketing and Branding

Position Summary: Oversee organization-wide external promotion, helping to manage creative and content strategy, visual branding, assets, and messaging

Duties and Responsibilities:

• Execute public-facing promotional strategies to position the MLBPA to external audiences.
• Create, execute, and implement content strategies and other materials to market the union, including exploring opportunities to sell content.

• Grow the MLBPA brand to identify creative ways to further expand the union's reach and influence in non-traditional ways, and manage all tracking and reporting metrics to measure success.

• Understand the interplay between the union's various entities (Trust, Inc., and others) to strategize new ways to collaborate and maximize positive exposure and impact

• Manage collaboration with other internal teams.

• Direct platform oversight, editorial calendar, and content development for all official digital, email, and social media platforms, providing day-to-day guidance and oversight to the Assistant Director on goals, development, creative direction, and messaging.
• Help manage the digital/content team in the production of all creative collateral, including videos, graphics, social media, and email campaigns, and oversee management of internal media assets
• Oversee development and maintenance of the organization-wide logos and style guides, ensuring all brand standards are preserved.

• Demonstrate ownership and bring action that will support campaigns while maintaining high-quality standards.

Qualifications:

• Minimum 4 years of related professional experience in marketing and branding
• Specific proficiency in digital media, graphic design, web design and creative services, particularly Adobe Creative Suite (e.g. Photoshop, Premiere Pro, Illustrator) and/or inDesign; video editing skillset preferred
• Bachelor's degree in communications, journalism, digital media, marketing/advertising or related majors

Department: Communications

Reports To: Assistant Director of Content, Digital and Social Media

Location: New York City

Salary: $90,000 to $100,000