Senior Media Manager Job at Advantage Solutions in St. Louis
Advantage Solutions, St. Louis, MO, United States, 63146
Summary
Senior Media Manager
At our Company, we grow People, Brands, and Businesses! We are seeking a dynamic and talented Senior Media Manager whose role is primarily responsible for total media planning (traditional & digital channels) and services on the accounts assigned to him/her. They supervise Media Associates assigned to those accounts which are the Senior Media Manager's primary responsibility. They have a strong working knowledge of the media space and an ability to lead plan development and provide strategic recommendations to the senior management and/or client. They are also able to lead the setup, execution, and reporting on all facets of a plan and present results.
Take this opportunity to join North America’s leading business solutions provider and build your career working with amazing people in a growing industry!
Apply today!
What we offer:
- Full-Time Benefits (Medical, Dental, Vision, Life)
- 401(k) with company match
- Training and Career Development
- Generous Paid Time-Off
Responsibilities:
- Manage the execution and optimization of programmatic campaigns across retail media network platforms.
- Collaborate with clients to understand objectives and translate them into effective programmatic strategies.
- Monitor campaign performance metrics and provide recommendations to improve ROI and effectiveness.
- Work closely with internal teams, including analytics, creative, and account management, to ensure seamless campaign execution.
- Troubleshoot technical issues and liaise with platform vendors to resolve them promptly.
- Train and mentor junior team members, sharing best practices and ensuring process adherence.
Required Knowledge and Skills:
- Bachelor's Degree or equivalent experience required
- Expertise in programmatic media buying, retail media networks, and demand-side platforms (DSPs).
- Familiarity with key performance metrics, including CTR, CPM, ROAS, and conversion rates.
- Understanding of audience segmentation, targeting techniques, and ad inventory management.
- Strong analytical skills to interpret campaign data and optimize strategies.
- Effective communication and collaboration skills to work with clients, vendors, and internal teams.
- Detail-oriented project management to ensure deadlines and objectives are met.
- Proficiency in programmatic platforms such as The Trade Desk, Google DV360, or similar tools.
- Certifications in programmatic platforms or advanced training in digital advertising are preferred.
Minimum Qualifications:
- Bachelor's Degree or equivalent experience
- 5+ years of experience in Media at an agency
- Strong understanding of both awareness and performance digital media channels and strategies, including display, mobile, video, paid search, programmatic and social media
- Previous success in the planning, development and management of digital media campaigns for brands or products
- Experience with DoubleClick and other 3rd party tracking solutions preferred
- Experience with technology platforms preferred (Self-Serve Programmatic DSPs, DFA, Facebook UI/FBX)
- Ability to analyze data and deeply understanding of measurement practices, 3rd party measurement companies and web analytics
- Demonstrated ability to meet tight deadlines while juggling multiple projects simultaneously
- Proven client service orientation with strong written and verbal communication skills, including effective presentation skills
- Ability to consistently perform under pressure in a fast-paced environment as an individual on a team
- Exceptional organizational and time management skills
- Demonstrated interest in keeping up with emerging technologies and digital marketing trends
Job Locations US-MO-Saint Louis
Position Type Full Time
Category Marketing (Corporate): Integrated Marketing, Experiential Marketing
#J-18808-Ljbffr