Marketing Communication Specialist Job at Securedtechsolutions in Indiana

Secured Tech Marketing Communication Specialist Fortville, IN·Remote·Full time Company website Apply for Marketing Communication Specialist

We are seeking an experienced Marketing Communications Specialist with a proven track record of implementing and evaluating marketing communications and public relations strategic plans. The ideal candidate will bring 7-10+ years of experience in marketing communications or public relations, strong project management skills, and expertise using AP Style. The candidate will play a key role in creating scalable marketing solutions that empower the sales and customer services teams to achieve annual revenue goals.

Description

Key Responsibilities:

Customer-Facing/Interaction - interviews, trade show booth supporting/interaction -

Strategic Thinking and Planning

• Content Strategy Development: Ability to create and execute a comprehensive content strategy aligned with business goals.
• Campaign Planning: Skills in planning, implementing, and measuring multi-channel marketing campaigns.
• Audience Analysis: Proficiency in understanding target audiences and tailoring messages to meet their needs.

Content Creation and Management

• Writing and Editing: Exceptional ability to craft compelling, error-free content for various platforms, adhering to AP Style or other editorial standards.
• Content Management Systems (CMS): Expertise in managing and optimizing websites (e.g., HubSpot, WordPress).
• SEO Knowledge: Strong understanding of search engine optimization principles to create and refine web content.

Public Relations Expertise

• Media Relations: Ability to build and nurture relationships with journalists and influencers.
• Crisis Communication: Proficiency in managing brand reputation during crises.
• Press Materials: Skilled in creating press releases, media kits, and PR campaigns.

Digital Marketing Skills

• SEO and SEM: Knowledge of SEO best practices and search engine marketing techniques.
• Analytics and Metrics: Proficiency in measuring and analyzing marketing performance using tools like Google Analytics or HubSpot analytics.
• Social Media Management: Experience in managing and growing a brand’s social media presence.

Project and Vendor Management

• Project Coordination: Strong project management skills to ensure timely delivery of campaigns and initiatives.
• Vendor Collaboration: Ability to manage external vendors, such as creative agencies, SEO specialists, and printing companies, effectively.
• Budget Management: Experience in managing budgets and ensuring cost-effective solutions.

Event and Trade Show Expertise

• Event Planning: Skills in organizing trade shows, conferences, and other promotional events.
• Logistics Management: Ability to handle event logistics, booth setup, and collateral creation.
• Post-Event Evaluation: Proficiency in assessing event success through metrics and ROI analysis.

Collaboration and Independence

• Teamwork: Effective at working cross-functionally with marketing, sales, and leadership teams.
• Autonomy: Self-motivated to manage projects independently with minimal supervision.

Analytical and Creative Thinking

• Problem-Solving: Ability to identify challenges and create innovative solutions.
• Creative Campaigns: Skilled in brainstorming and executing impactful marketing initiatives.
• Data-Driven Decision-Making: Comfort with using analytics to refine strategies and demonstrate ROI.

Technical Proficiency

• Marketing Automation Tools: Familiarity with platforms like HubSpot, Marketo, or Pardot.
• Email Marketing: Proficiency in creating and optimizing email campaigns.

Attention to Detail

• Strong proofreading and editing skills to ensure high-quality, consistent messaging.
• Ability to maintain brand guidelines across all communications

Qualifications:

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 7-10+ years of experience in marketing communications, content strategy, or a similar role.
• Strong understanding of SEO best practices and digital marketing principles.
• Proven experience in managing public relations initiatives and trade show strategies.
• Excellent project management skills with the ability to juggle multiple projects and deadlines.
• Familiarity with AP style and a strong eye for detail in written communication.
• Ability to work collaboratively with teams and independently with minimal supervision.
• Strong analytical skills to evaluate the effectiveness of campaigns and strategies.

Preferred Skills:

• Experience in B2B marketing environments.
• Knowledge of HubSpot, Salesforce or marketing and automation tools.

Why Join Us?

At Secured Tech, we‘re committed to delivering high-quality products, competitive pricing, and exceptional customer service to K -12 school districts nationwide. With deep industry expertise and strong vendor relationships, we provide cost-effective solutions tailored to evolving educational needs. Today, our team of nearly 60 dedicated professionals serves 400 school districts nationwide. Since 2020, we have achieved nearly 350% revenue growth, expanding our services beyond device buybacks to include cases and accessories, device repairs, and software solutions. Our team thrives in an environment of collaboration, innovation, and impact-driven work. If you're looking for a place where you can grow, contribute, and make a difference, Secured Tech is the place for you.

To Apply:

Please submit your resume, portfolio (if applicable), and a cover letter highlighting your relevant experience and achievements.