Ecommerce Digital Marketing Strategist (B2C)

DescriptionHomeWetBar.com is a thriving direct-to-consumer e-commerce business with over 20 years of experience and growth. We are currently seeking an experienced and passionate Digital Marketing Strategist to join our team.If you are a data-driven marketer, innovative and results-focused marketing strategist looking to join a growing company with a dynamic digital marketing team, we encourage you to apply!Role Overview:As our Digital Marketing Strategist, you will collaborate directly with the Manager of Digital Marketing & E-Commerce to create and implement data-driven marketing strategies to enhance our online presence and drive revenue growth. This role demands 5+ years of digital marketing experience and a deep understanding of B2C e-commerce strategies.Responsibilities•Develop and execute targeted marketing strategies aimed at increasing website traffic, revenue, and overall ROI•Create and manage effective email marketing strategies, including segmentation and targeting•Build and implement drip and segmented email campaigns to maximize customer lifetime value and retention•Support marketplace marketing efforts (Amazon, Etsy, Wayfair, Walmart, etc.) to drive revenue and ROI•Oversee the Google Ads agency relationship and ensure a 5.5+ ROAS•Collaborate with internal teams or agencies on Paid Social and Affiliate/Influencer marketing initiatives•Continuously analyze and optimize KPIs across all marketing channels using Google Analytics•Coordinate with external partners and vendors on strategy development, budget management, reporting, optimization, and testingQualificationsMust-Have Experience:•5+ years of digital marketing experience, including 3+ years of B2C e-commerce marketing in an agency or similar multi-brand role•Proven track record in developing and executing targeted email marketing campaigns•Expertise in driving targeted, converting traffic to e-commerce websites•Successful experience in customer segmentation and paid social campaigns•Proficiency with Google Analytics to track, analyze, and improve performance•Strong ability to measure, track, and collaborate with remote teams•Excellent problem-solving skills, with the ability to prioritize high-impact initiatives•Detail-oriented with a strong results-driven mindset and personal initiativeEducational Requirements:•Bachelor's or higher degree in digital marketing, internet marketing, or a related field