Robert Half
Robert Half Marketing and Creative is working with a client in Atlanta who is looking to hire a Marketing Director (Digital). In this role, you will lead the development and execution of comprehensive marketing strategies and campaigns. As a Marketing Director, you'll be expected to demonstrate strong strategic thinking and leadership skills, managing a team of marketing specialists while working closely with key stakeholders.
Key Responsibilities:
- Develop and execute content strategies that align with client goals and drive engagement across various channels.
- Lead the planning, execution, and optimization of marketing campaigns to achieve targeted outcomes and KPIs.
- Oversee channel activations, ensuring effective communication of marketing messages across multiple platforms.
- Provide leadership and direction to a team of marketing specialists, fostering collaboration and ensuring timely project delivery.
- Work closely with internal teams to ensure seamless coordination and successful execution of marketing initiatives.
- Build and manage partnerships with external organizations and influencers to enhance brand visibility and expand reach.
- Analyze performance data and generate comprehensive reports, offering insights and recommendations for future marketing strategies.
Qualifications -
- Minimum of 5 years of experience in a senior marketing role or a similar position
- Experience with CRM systems
- Proficiency in Google AdWords and Google Analytics
- Proven track record in developing and executing successful advertisements
- Strong understanding of brand awareness strategies
- Experience with budget processes in a marketing context
- Proven experience in campaign planning and execution