clevelcrossing.com - Jobboard is hiring: Vice President Brand and Creative- Real

Vice President Brand and Creative- RealSure- Remote

Location: New York City, NY, United States

Posted on: Oct 26, 2021

Profile

RealSure is a new way for everyday people to gain access to the financial rewards of home ownership, by making the buying and selling process more enjoyable, certain and consumer-centric.

We are a fast-growing venture that is laser focused on building a real estate platform that will be the great equalizer, giving the average person a way to compete and win in a housing market that is increasingly skewed toward cash buyers and institutional investors.

This role is 100% remote. We tend to work EST/CT hours, but are flexible and empowering. We will get together monthly for strategic meetings and offsites, rotating between NY/Chicago/LA depending on weather and seasonality. This will require 10-20% travel (2-4 days a month).

Responsibilities:

• Develop and establish RealSure’s groundbreaking brand positioning and vision consistent with the company’s values and value proposition.
• Build and rapidly grow brand awareness for a truly differentiated product offering in the residential real estate and instant buying (iBuying) space.
• Partner closely with the CEO, CMO, and other leaders across the business to bring our mission and values to life in memorable stories, compelling experiences, and effective messages.
• Provide creative leadership for the RealSure brand, acting as the brand czar to ensure that creative is consistent across all touchpoints and channels reaching consumers and agents.
• Oversee all aspects of the brand ensuring quality, engagement, and consistency.
• Build, manage and develop a team of agency and freelance professionals to enable best-in-class creation and execution of all creative assets.
• Identify key marketing, advertising, and branding opportunities for RealSure.
• Develop the necessary tools to ensure the team has the right frameworks and processes to deliver exceptional work on time and on budget.
• Manage relationships with cross-functional leaders and teams across RealSure to concept campaigns.
• Leverage consumer data and insights to ensure all creative work is grounded in RealSure’s strategy and business objectives.

Requirements:

• Bachelor’s Degree in Marketing or Design.
• 10 years executive experience with a balance of brand/marketing/content experience, both in-house and agency preferred.
• 5 years of experience managing people, department and/or function.
• Strong track record of developing and delivering impactful national consumer marketing campaigns.
• Exceptional listener who is always pushing for brand perfection but also able to balance that with the needs of the business.

This position can be performed anywhere except Colorado.