RTA US

RTA US is hiring: Marketing Audience Insights Analyst in Orlando

RTA US, Orlando, FL, US

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Job Description

Job Title: Marketing Audience Insights Analyst

Contract Duration: 1 year contract with possible extension

Location: Celebration FL 34747 (Hybrid)

Pay Rate: $60.00 /hour to $63.75/hour (Based on experience)

Our clients’ Customer Engagement Media Strategy & Activation team delivers powerful customer experiences across marketing touchpoints by using data and tools to bring marketing to life. They lead consumer analytics, business intelligence, and audience strategy for 1:1 marketing campaigns to improve targeting, messaging, and channel strategies using data-driven insights.

Responsibilities:

Analyze and synthesize 1P/2P/3P data from various sources to build holistic views of audiences with clear insights and recommendations
• Manually pull data to feed various dashboards and curate data for insight requests
• Provide tactical support for direct channel and paid media campaigns by identifying relevant audiences, ensuring platform delivery, and supporting audience sizing requests
• Upload audiences into platforms and conduct audits in platform to ensure audiences are up to date and the correct audiences are being used

Minimum Qualifications:

2-4 years of experience with or exposure to a Marketing team within a large, matrix organization
Experience with Data Analysis and Manipulation Tools (SQL, Snowflake, Tableau, Excel)
Experience with audience analysis, targeting & segmentation strategies
Experience using data and insights from multiple sources to provide actionable recommendations
Knowledge of or exposure to Paid Media and Direct Channel Activation Platforms (Meta, YouTube, Google, Adobe Campaign, LiveRamp, etc.)
Experience translating insights and recommendations into presentations for various stakeholders
Experience working in Salesforce Marketing Cloud a plus
Degree preferred, minimum diploma or GED is required

Russell Tobin is a leading minority-owned professional and technical recruitment and staffing advisory organization.

Russell Tobin offers eligible employees comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), a 401(k)-retirement savings, life & disability insurance, an employee assistance program, identity theft protection, legal support, auto and home insurance, pet insurance, and employee discounts with some preferred vendors.

Company Description

As a minority-owned business that delivers exceptional service to its clients and candidates by capitalizing on diverse recruiting, account management, and staffing backgrounds, Pride Health's expert team provides tailored and swift sourcing solutions to help connect healthcare talent with their dream jobs. Our personalized approach within the industry shines through as we continue cultivating honest and open relationships with our network of healthcare professionals, creating an unparalleled environment of trust and loyalty.

Equal Employment Opportunity Statement
As a certified minority-owned business, Pride Global and its affiliates - including Russell Tobin, Pride Health, and Pride Now - are committed to creating a diverse environment and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics.
Pride Global offers eligible employee’s comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance, and hospital indemnity), 401(k)-retirement savings, life & disability insurance, an employee assistance program, legal support, auto, home insurance, pet insurance, and employee discounts.

Company Description

As a minority-owned business that delivers exceptional service to its clients and candidates by capitalizing on diverse recruiting, account management, and staffing backgrounds, Pride Health's expert team provides tailored and swift sourcing solutions to help connect healthcare talent with their dream jobs. Our personalized approach within the industry shines through as we continue cultivating honest and open relationships with our network of healthcare professionals, creating an unparalleled environment of trust and loyalty. \r\n \r\nEqual Employment Opportunity Statement \r\nAs a certified minority-owned business, Pride Global and its affiliates - including Russell Tobin, Pride Health, and Pride Now - are committed to creating a diverse environment and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics. \r\nPride Global offers eligible employee’s comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance, and hospital indemnity), 401(k)-retirement savings, life & disability insurance, an employee assistance program, legal support, auto, home insurance, pet insurance, and employee discounts.