Thibaut Inc is hiring: Digital Marketing Specialist in Union

POSITION OVEVIEW:

The Digital Marketing Specialist is responsible for the strategic planning, execution, and optimization of email marketing campaigns that drive new client activation, increase revenue, and enhance customer engagement.

ESSENTIAL FUNCTIONS/KEY RESPONSIBILITIES:

• Develop and execute targeted email marketing campaigns that drive revenue, shorten the purchase cycle, and increase client retention—focusing on abandoned cart flows, sample conversion, win-back strategies, and upsell opportunities.
• Leverage data and analytics to enhance email segmentation, personalization, and automation—delivering the right message at the right time to maximize engagement and conversions.
• Optimize customer acquisition and lead generation through website sign-up forms, digital advertising integration, conversion rate optimization, and automated prospecting workflows.
• Enhance customer lifecycle journeys by building dynamic email sequences tailored to key personas, including loyalty members, new subscribers, and high-value clients.
• Oversee email automation and trigger-based campaigns, ensuring seamless execution of workflows based on customer behavior and account activity. Collaborate with the Website Manager and Shopify Developer to refine marketing automation within Shopify.
• Analyze email marketing performance metrics (deliverability, open rates, click-through rates, conversions, and revenue attribution) using Klaviyo and Google Analytics. Apply A/B testing and multivariate testing to refine strategies and boost performance.
• Manage customer segmentation and list hygiene in Klaviyo, ensuring data integrity and seamless integration with Shopify and internal CRM systems.
• Create detailed reports and performance insights, translating analytics into strategic recommendations that drive business growth. Present actionable takeaways to leadership.
• Plan and execute an email content calendar that aligns with key product launches, editorial themes, and promotional campaigns.
• Collaborate with creative and cross-functional teams to ensure cohesive messaging, visually compelling email designs, and brand consistency across all marketing communications.
• Craft engaging content and storytelling-driven email campaigns, including designer spotlights, product education series, trend insights, and exclusive offers.
• Support paid media initiatives by coordinating email-integrated digital ad campaigns across various formats, such as native articles, interactive cross-platform units, and sponsored content.
• Contribute to corporate digital marketing initiatives, including CRM platform enhancements, eCommerce integrations, and automation improvements.

• Qualifications & Skills:

  • Bachelor’s degree in Marketing, Communications, Business, or a related field.
  • 3+ years of experience in email marketing, preferably within a creative industry or consumer brand.
  • Expertise in Klaviyo (required) and experience with Shopify (preferred) or similar e-commerce platforms.
  • Curious and proactive mindset, eager to explore new email marketing trends, test innovative strategies, and stay ahead of industry best practices.
  • Strong analytical skills with the ability to interpret data and optimize email campaigns based on key performance indicators.
  • Enterprise mindset with the ability to think strategically about how email marketing contributes to overall business goals, cross-functional collaboration, and long-term scalability.
  • Proficiency in Microsoft Excel, Google Analytics, and Adobe Creative Cloud.
  • Excellent communication and copywriting skills, with the ability to craft compelling email content that drives action.
  • Detail-oriented, highly organized, and results-driven.