Lighthouse Credit Union is hiring: Content Strategist in Portsmouth

Voted Forbes list of America’s Best In-State Credit Unions 7 years in a row!

At Lighthouse, our core values drive our mission and vision. Our mission is to enrich and nourish the lives of others to create a community that’s Good for You, Good for All.

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OUR LEADERSHIP PHILOSOPHY

At Lighthouse Credit Union, we believe all individuals, regardless of position level, are considered leaders. By providing a framework that balances clarity with adaptability, our Leadership Competencies aim to foster a culture of continuous growth and agile leadership. Lighthouse Credit Union is committed to embracing change, nurturing leadership talent, and ensuring our performance management practices are aligned with our vision of fostering a resilient and forward-thinking organization. As such, we all hold ourselves accountable to the following:

LEADERSHIP COMPETENCIES

Demonstrates Interpersonal Awareness & Skills: A cornerstone of our collaborative work environment, this competency emphasizes effective communication, relationship building and teamwork. It also supports creating a positive work environment that values individual contributions and fosters teamwork. As an individual leader, you will guide your team in effective communication strategies, foster strong interdepartmental relationships and model collaboration.

Embraces Change & Learning: This competency focuses on adaptability, personal development and the advocacy and embracing of progressive change. You will be challenged to explore continuous learning opportunities to achieve excellence and foster a culture of growth and innovation. As an individual leader, you will build buy-in for change among team members, support their development and effectively manage team dynamics to achieve business results. You will also champion the benefits of change and encourage innovation and the generation of new ideas.

Utilizes Critical & Creative Thinking: Underlining the importance of innovative problem solving, challenging the status quo and strategic thinking, this competency is vital for driving excellence and leadership. This competency challenges to take initiative beyond one’s immediate responsibilities. As an individual leader, you will effectively problem-solve through creative methods, lead changes with optimism and motivate the team by setting clear expectations and recognizing performance.

Takes Personal Ownership: This competency focuses on taking responsibility for performance goals, proactive collaboration and accountability. It highlights the significance of each team member taking ownership of their role and contributions while demonstrating leadership qualities regardless of their position. As an individual leader, you will build and maintain collaborative relationships across the organization, seek constructive feedback and ideas for improvement and hold the team accountable for business impact while supporting their development.

Location: Dover, NH

POSITION SUMMARY

The Content Strategist will craft compelling, strategic, and engaging content that strengthens our brand, connects with our members, and drives business objectives. This role blends brand storytelling, digital marketing strategy, and creative copywriting, ensuring that every piece of content is not only informative but also memorable and impactful. They will create, refine, and optimize content that educates, informs, and inspires members—helping them make confident financial decisions while reinforcing Lighthouse Credit Union’s position as a trusted financial partner. As a key player in the Marketing Team, this role requires both long-form and short-form writing expertise, with a strong emphasis on pithy, attention-grabbing copy for advertising, digital campaigns, and member communications. The Content Strategist will create high-impact messaging for omni channel advertisements, including display, web, email, social media, video scripts, print, and in-branch marketing, balancing creativity with clarity to engage and inspire our audience. Additionally, this role plays a critical part in financial education messaging, distilling complex financial concepts into accessible, easy-to-understand language that empowers our members to make confident financial decisions.

ESSENTIAL FUNCTIONS & RESPONSIBILITIES

• Creative Copywriting & Messaging: Develops engaging, pithy, and strategic copy for marketing campaigns, digital advertising, social media, website content, video scripts, email campaigns, and in-branch promotions.

• Website Copywriting & Optimization: Reviews, refines, and improves website content to enhance clarity, engagement, and usability, ensuring an improved member experience while aligning with SEO best practices.

• Financial Education Content: Simplifies complex financial topics into engaging, easy-to-digest content for members, helping them navigate banking, loans, credit, and personal finance with ease and confidence.

• Content Strategy & Brand Voice: Shapes and maintains a consistent brand voice, ensuring messaging aligns with Lighthouse Credit Union’s mission, values, and marketing objectives.

• Omnichannel Content Development: Adapts messaging for different digital and traditional marketing channels, ensuring maximum impact while maintaining brand consistency.

• Campaign & Ad Copywriting: Crafts high-converting advertising copy for paid media, email marketing, direct mail, and promotions that capture attention and drive action.

• Cross-Team Collaboration: Works closely with designers, growth marketing team members, and internal stakeholders to develop integrated campaigns that blend compelling visuals with powerful messaging. Analyzes content performance, optimizes messaging, and refines strategies based on engagement and conversion metrics.

JOB SPECIFICATIONS

• Deep understanding of brand voice with the ability to craft concise, high-converting messaging that resonates across multiple channels.

• Creative thinker, skilled storyteller, and strategic communicator who understands how to connect with audiences in a way that is both persuasive and informative.

• Ability to translate complex financial concepts into simple, engaging messaging tailored to various audiences.

• Proficiency in SEO writing, digital marketing best practices, and content management systems (CMS).

• Ability to interpret detailed creative briefs to deliver exceptional work that meets organizational objectives.

• Ability to balance creative vision with marketing objectives, delivering effective and engaging content.

• Action-oriented, energetic and welcomes challenges. Able to be a self-starter in an entrepreneurial-like environment.

• Strong organizational skills with the ability to manage multiple projects and meet deadlines.

• Collaborates proactively and effectively with marketing team and other cross functional team members.

• Deals with concepts and complexity comfortably; intellectually sharp, capable and agile.

• Possesses a sincere passion for creative writing, constantly seeking new ways to innovate, refine, and elevate messaging through compelling storytelling.

• Strong collaboration skills with the ability to balance creativity with business objectives.

EDUCATION, TRAINING & EXPERIENCE

• Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field.

• 4+ years of experience in copywriting, content strategy, or creative marketing.

• Strong advertising and brand storytelling skills, with the ability to write concise, persuasive, and engaging copy.

• Experience in financial services, banking, or credit unions is a plus.

• Knowledge and comfortability with the Agile working philosophy.

• Familiarity or experience with the financial services industry a plus.

• Proficient in Microsoft Office suite.

• Comfortable working in a Mac environment.

PORTFOLIO REQUIREMENT

Must submit a portfolio showcasing a range of writing samples, including pithy marketing copy, brand storytelling, digital content, and, if applicable, financial or educational writing, to demonstrate abilities to craft compelling, engaging, and strategic messaging.

WORK ARRANGEMENT: The working arrangement for this position is hybrid. Hybrid work is an opportunity to find the right balance between working in the office and remotely, especially if it supports individual success and the needs of our organization. Hybrid schedules are determined by the hiring manager based on business unit needs and may vary by department.

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Benefits We Offer:

• Employee loan discount
• Student loan/tuition assistance program
• Comprehensive medical/dental/vision +
• PTO and paid federal holidays
• Weekly paychecks
• 401k plan with employer match/profit sharing
• Participation in the Annual Incentive Plan

Additional Perks:

• Continued training and advancement opportunities
• Balanced/Predictable schedule; all locations close at 5pm and on Sundays
• Opportunity to join our many employee created Engagement Groups (e.g. Pride at Work, Women in Leadership, Book Club, Running & Walking)
• Local Volunteer Opportunities with employer contributed Volunteer Day
• Company Outings and annual Summit
• Hybrid work environments

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LIGHTHOUSE CREDIT UNION IS AN EQUAL OPPORTUNITY EMPLOYER