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Talent Software Services

Talent Software Services is hiring: Marketing Analyst in San Francisco

Talent Software Services, San Francisco, CA, United States, 94199

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In this role, you will:
  • Lead cross-functional teams across multiple business units to align on priorities and develop comprehensive communications strategies.
  • Develop communication programs that incorporate a full spectrum of tools and tactics (from traditional letters to digital and social media content).
  • Create communication through the eyes of the customer - developing holistic experiences and meaningful touch-points.
  • Use data to measure success and continually optimize results (open rates, response rates, return mail, list health, etc.).
  • Use communication to mitigate risks through crisis management, constituent engagement, and customer service.
  • Responsible for developing, implementing, and evaluating marketing strategies and plans that drive member engagement and profitable membership growth/retention in support of NPS goals.
  • Develop holistic experiences and meaningful touchpoints that leverage a variety of tools (consumer engagement, content marketing, content syndication, and email marketing).
  • Understand the strategic intent of our members and connect the personalized programs to experiences through member-facing marketing assets with landing environments that inspire desired member's actions and deliver on member's needs.
Required Skills (top 3 non-negotiables):
  • Requires a bachelor's degree or equivalent experience and/or equivalent combination of education and experience.
  • Requires at least 7 years of prior relevant experience.
  • Knowledge of advanced health insurance marketing principles, healthcare education, or behavior change practices and techniques is a plus.
  • Ability to independently develop, implement, and evaluate marketing plans and processes and recommend process improvements.
Preferred Skills (nice to have):
  • Excellent cross-functional team, project, and organizational leadership skills with attention to details.
  • Self-starter with initiative and a sense of accountability and ownership.
  • Ability to influence and align stakeholders and decision makers.