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American Advertising Federation

Vice President of Marketing

American Advertising Federation, Lakewood, New Jersey, us, 08701

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VP of Marketing

Apply now, read the job details by scrolling down Double check you have the necessary skills before sending an application. Mahwah, NJ

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Up to $180K We are seeking a

strategic and visionary VP of Marketing

to lead and elevate marketing initiatives across our brands. This role will develop and execute global strategies to drive brand awareness, engagement, and growth. The VP will oversee product and brand marketing across

retail, e-commerce, social media, and media outlets , ensuring cohesive messaging and brand identity. Key Responsibilities: Develop and implement data-driven marketing strategies for products, categories, and regions aligned with brand growth goals. Oversee brand identity and product life cycles, using market research to guide innovation and messaging. Foster a

collaborative, creative, and innovative

marketing environment across teams. Monitor trends and competitive landscapes to identify growth opportunities. Conceptualize and execute campaigns to engage customers and drive loyalty. Lead digital efforts, leveraging

social media, content marketing, and influencer partnerships . Ensure consistent, high-quality brand messaging across all channels. Collaborate with Sales to develop marketing initiatives that drive revenue and meet metrics. Tailor marketing strategies to diverse global markets for international expansion. Manage brand presence at

trade shows and external partnerships . Required Skills: Balance of creativity and project management skills Strong leadership, collaboration, and communication abilities Data-driven mindset with

analytical problem-solving skills Detail-oriented, proactive, and adaptable in fast-paced environments Proficiency in

Microsoft Office, Power BI, and Google Analytics Required Experience: 10+ years

of marketing experience, with

5+ years in leadership roles Proven success in developing and executing growth-oriented strategies Deep knowledge of

digital marketing and data analytics Experience in

consumer goods/technology preferred , ideally in kitchen appliances Visionary leader with a track record of motivating and guiding high-performing teams Interested? Apply now to join our team and drive marketing innovation!

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