Position: SEO Executive
Experience: 6 months - 1 year
Location: WFO
Employment Type: Full-time
Job Summary
We are looking for a passionate SEO Executive with at least 6 months of hands-on experience in search engine optimization. The ideal candidate should have a strong understanding of on-page SEO, off-page SEO, keyword research, and technical SEO to improve website rankings and organic traffic.
Key Responsibilities
On-Page SEO:
- Perform keyword research and optimize website pages accordingly.
- Optimize meta titles, descriptions, headers (H1, H2, etc.), and URLs.
- Improve internal linking strategies and content structure for better user experience.
- Work on image optimization, schema markup, and structured data implementation.
- Ensure SEO-friendly content is published across blogs and web pages.
Off-Page SEO
- Build high-quality backlinks through guest posting, outreach, and directory submissions.
- Conduct competitor analysis and identify new link-building opportunities.
- Monitor and analyze domain authority (DA), page authority (PA), and backlink quality.
- Collaborate with content writers for SEO-driven content strategy.
Technical SEO
- Monitor and improve website loading speed and mobile-friendliness.
- Perform regular SEO audits to identify and fix issues like broken links, crawl errors, and duplicate content.
- Optimize robots.txt, sitemaps, and canonical tags.
- Ensure proper indexing and crawling of pages using Google Search Console.
Performance Tracking & Reporting
- Track website traffic, keyword rankings, and user behavior using Google Analytics & Search Console.
- Prepare weekly and monthly SEO reports to measure performance and growth.
- Stay updated with Google algorithm changes, SEO trends, and best practices.
Required Skills & Tools
️ Strong knowledge of SEO best practices, Google algorithms, and ranking factors
️ Hands-on experience with Google Analytics, Google Search Console, and SEO tools (SEMrush, Ahrefs, Moz, Screaming Frog, etc.)
️ Basic understanding of HTML, CSS, and JavaScript for SEO improvements
️ Experience in WordPress SEO (Yoast SEO, Rank Math) or Shopify SEO
️ Excellent analytical and problem-solving skills
️ Ability to conduct competitor research and industry analysis
Preferred Qualifications
Bachelor's degree in Marketing, Digital Marketing, IT, or related fields
Knowledge of local SEO, voice search optimization, and video SEO is a plus
Experience in Google Ads and paid search campaigns is an advantage