Thibaut
Job Description
Job Description
POSITION OVEVIEW:
The
Digital Marketing Specialist
is responsible for the strategic planning, execution, and optimization of email marketing campaigns that drive new client activation, increase revenue, and enhance customer engagement.
ESSENTIAL FUNCTIONS/KEY RESPONSIBILITIES:
* **Develop and execute targeted email marketing campaigns** that drive revenue, shorten the purchase cycle, and increase client retention—focusing on abandoned cart flows, sample conversion, win-back strategies, and upsell opportunities. * **Leverage data and analytics** to enhance email segmentation, personalization, and automation—delivering the right message at the right time to maximize engagement and conversions. * **Optimize customer acquisition and lead generation** through website sign-up forms, digital advertising integration, conversion rate optimization, and automated prospecting workflows. * **Enhance customer lifecycle journeys** by building dynamic email sequences tailored to key personas, including loyalty members, new subscribers, and high-value clients. * **Oversee email automation and trigger-based campaigns** , ensuring seamless execution of workflows based on customer behavior and account activity. Collaborate with the Website Manager and Shopify Developer to refine marketing automation within Shopify. * **Analyze email marketing performance metrics** (deliverability, open rates, click-through rates, conversions, and revenue attribution) using Klaviyo and Google Analytics. Apply A/B testing and multivariate testing to refine strategies and boost performance. * **Manage customer segmentation and list hygiene** in Klaviyo, ensuring data integrity and seamless integration with Shopify and internal CRM systems. * **Create detailed reports and performance insights** , translating analytics into strategic recommendations that drive business growth. Present actionable takeaways to leadership. * **Plan and execute an email content calendar** that aligns with key product launches, editorial themes, and promotional campaigns. * **Collaborate with creative and cross-functional teams** to ensure cohesive messaging, visually compelling email designs, and brand consistency across all marketing communications. * **Craft engaging content and storytelling-driven email campaigns** , including designer spotlights, product education series, trend insights, and exclusive offers. * **Support paid media initiatives** by coordinating email-integrated digital ad campaigns across various formats, such as native articles, interactive cross-platform units, and sponsored content. * **Contribute to corporate digital marketing initiatives** , including CRM platform enhancements, eCommerce integrations, and automation improvements.
Qualifications & Skills:
Bachelor’s degree
in Marketing, Communications, Business, or a related field.
3+ years of experience
in email marketing, preferably within a creative industry or consumer brand.
Expertise in Klaviyo
(required) and experience with Shopify (preferred) or similar e-commerce platforms.
Curious and proactive mindset
, eager to explore new email marketing trends, test innovative strategies, and stay ahead of industry best practices.
Strong analytical skills
with the ability to interpret data and optimize email campaigns based on key performance indicators.
Enterprise mindset
with the ability to think strategically about how email marketing contributes to overall business goals, cross-functional collaboration, and long-term scalability.
Proficiency in Microsoft Excel, Google Analytics, and Adobe Creative Cloud.
Excellent communication and copywriting skills
, with the ability to craft compelling email content that drives action.
Detail-oriented, highly organized, and results-driven.
POSITION OVEVIEW:
The
Digital Marketing Specialist
is responsible for the strategic planning, execution, and optimization of email marketing campaigns that drive new client activation, increase revenue, and enhance customer engagement.
ESSENTIAL FUNCTIONS/KEY RESPONSIBILITIES:
* **Develop and execute targeted email marketing campaigns** that drive revenue, shorten the purchase cycle, and increase client retention—focusing on abandoned cart flows, sample conversion, win-back strategies, and upsell opportunities. * **Leverage data and analytics** to enhance email segmentation, personalization, and automation—delivering the right message at the right time to maximize engagement and conversions. * **Optimize customer acquisition and lead generation** through website sign-up forms, digital advertising integration, conversion rate optimization, and automated prospecting workflows. * **Enhance customer lifecycle journeys** by building dynamic email sequences tailored to key personas, including loyalty members, new subscribers, and high-value clients. * **Oversee email automation and trigger-based campaigns** , ensuring seamless execution of workflows based on customer behavior and account activity. Collaborate with the Website Manager and Shopify Developer to refine marketing automation within Shopify. * **Analyze email marketing performance metrics** (deliverability, open rates, click-through rates, conversions, and revenue attribution) using Klaviyo and Google Analytics. Apply A/B testing and multivariate testing to refine strategies and boost performance. * **Manage customer segmentation and list hygiene** in Klaviyo, ensuring data integrity and seamless integration with Shopify and internal CRM systems. * **Create detailed reports and performance insights** , translating analytics into strategic recommendations that drive business growth. Present actionable takeaways to leadership. * **Plan and execute an email content calendar** that aligns with key product launches, editorial themes, and promotional campaigns. * **Collaborate with creative and cross-functional teams** to ensure cohesive messaging, visually compelling email designs, and brand consistency across all marketing communications. * **Craft engaging content and storytelling-driven email campaigns** , including designer spotlights, product education series, trend insights, and exclusive offers. * **Support paid media initiatives** by coordinating email-integrated digital ad campaigns across various formats, such as native articles, interactive cross-platform units, and sponsored content. * **Contribute to corporate digital marketing initiatives** , including CRM platform enhancements, eCommerce integrations, and automation improvements.
Qualifications & Skills:
Bachelor’s degree
in Marketing, Communications, Business, or a related field.
3+ years of experience
in email marketing, preferably within a creative industry or consumer brand.
Expertise in Klaviyo
(required) and experience with Shopify (preferred) or similar e-commerce platforms.
Curious and proactive mindset
, eager to explore new email marketing trends, test innovative strategies, and stay ahead of industry best practices.
Strong analytical skills
with the ability to interpret data and optimize email campaigns based on key performance indicators.
Enterprise mindset
with the ability to think strategically about how email marketing contributes to overall business goals, cross-functional collaboration, and long-term scalability.
Proficiency in Microsoft Excel, Google Analytics, and Adobe Creative Cloud.
Excellent communication and copywriting skills
, with the ability to craft compelling email content that drives action.
Detail-oriented, highly organized, and results-driven.