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Thibaut

Thibaut is hiring: Digital Marketing Specialist in Union

Thibaut, Union, NJ, United States, 07083

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Content Summary: Digital Marketing Specialist at Union, for Thibaut
Job Description

Job Description

POSITION OVEVIEW:

The Digital Marketing Specialist is responsible for the strategic planning, execution, and optimization of email marketing campaigns that drive new client activation, increase revenue, and enhance customer engagement.

ESSENTIAL FUNCTIONS/KEY RESPONSIBILITIES:

* **Develop and execute targeted email marketing campaigns** that drive revenue, shorten the purchase cycle, and increase client retention—focusing on abandoned cart flows, sample conversion, win-back strategies, and upsell opportunities. * **Leverage data and analytics** to enhance email segmentation, personalization, and automation—delivering the right message at the right time to maximize engagement and conversions. * **Optimize customer acquisition and lead generation** through website sign-up forms, digital advertising integration, conversion rate optimization, and automated prospecting workflows. * **Enhance customer lifecycle journeys** by building dynamic email sequences tailored to key personas, including loyalty members, new subscribers, and high-value clients. * **Oversee email automation and trigger-based campaigns** , ensuring seamless execution of workflows based on customer behavior and account activity. Collaborate with the Website Manager and Shopify Developer to refine marketing automation within Shopify. * **Analyze email marketing performance metrics** (deliverability, open rates, click-through rates, conversions, and revenue attribution) using Klaviyo and Google Analytics. Apply A/B testing and multivariate testing to refine strategies and boost performance. * **Manage customer segmentation and list hygiene** in Klaviyo, ensuring data integrity and seamless integration with Shopify and internal CRM systems. * **Create detailed reports and performance insights** , translating analytics into strategic recommendations that drive business growth. Present actionable takeaways to leadership. * **Plan and execute an email content calendar** that aligns with key product launches, editorial themes, and promotional campaigns. * **Collaborate with creative and cross-functional teams** to ensure cohesive messaging, visually compelling email designs, and brand consistency across all marketing communications. * **Craft engaging content and storytelling-driven email campaigns** , including designer spotlights, product education series, trend insights, and exclusive offers. * **Support paid media initiatives** by coordinating email-integrated digital ad campaigns across various formats, such as native articles, interactive cross-platform units, and sponsored content. * **Contribute to corporate digital marketing initiatives** , including CRM platform enhancements, eCommerce integrations, and automation improvements.

  • Qualifications & Skills:

  • Bachelor’s degree in Marketing, Communications, Business, or a related field.

  • 3+ years of experience in email marketing, preferably within a creative industry or consumer brand.

  • Expertise in Klaviyo (required) and experience with Shopify (preferred) or similar e-commerce platforms.

  • Curious and proactive mindset , eager to explore new email marketing trends, test innovative strategies, and stay ahead of industry best practices.

  • Strong analytical skills with the ability to interpret data and optimize email campaigns based on key performance indicators.

  • Enterprise mindset with the ability to think strategically about how email marketing contributes to overall business goals, cross-functional collaboration, and long-term scalability.

  • Proficiency in Microsoft Excel, Google Analytics, and Adobe Creative Cloud.

  • Excellent communication and copywriting skills , with the ability to craft compelling email content that drives action.

  • Detail-oriented, highly organized, and results-driven.