Ztek Consulting
Ztek Consulting is hiring: Manager, Content Marketing - Telecommute in San Franc
Ztek Consulting, San Francisco, CA, US
Supports the execution of omnichannel and channel specific loyalty and card marketing strategies to drive customer engagement, retention & acquisition; delivers against brand objectives in partnership with Sr Manager of Loyalty
Inputs into creative briefs and partners with brand creative teams on the development of loyalty marketing assets across multiple platforms within client; maintains oversight to ensure creative is on-time and executed according to the strategy, partnering with cross-functional teams and brand stakeholders to ensure seamless execution.
Represents loyalty in meetings and cross-functional alignments, partnering with key brand teams to ensure strategy is understood and execution happens across channels
Analyzes and interprets financial data to inform hindsight, in-season traction and budget forecasting partnership with Business Analysis team:
o Conducts weekly, quarterly and annual reporting, tracking campaign program performance and progress by brand, channel against acquisition goals.
o Visualizes data and builds stories to report campaign and program results
Manages approval process of marketing assets with legal and banking partners
3-5 years of relevant work experience in traditional CRM or direct marketing (email, credit card, or loyalty marketing)
Strong written and verbal communication skills with the ability to glean insights from data and develop a story
Ability to organize and manage multiple detail-oriented projects and to meet deadlines
IT, Data & Analytics, Brands, Creative, etc.) Strategic thinker with the ability to leverage large data sets to make data-driven decisions; experience with Excel is a plus
Bachelor’s Degree; MBA a plus
Positive attitude and ability to manage change, thrives in a fast-paced and dynamic environment, and brings structure to ambiguous situations
Proactive with strong project and program management skills; Ability to think big picture and be a visionary/idea generator, leading program vision and planning while getting involved in the details of actual execution and management
Willingness to approach projects with a can-do attitude and create process where there isn’t one
Results-oriented, timeliness, attention to detail, with a willingness to shift plans as necessary to meet goals