Marketing Director Job at Young America Realty in Normal

Upon submission of your application, please complete the following Culture Index Survey:

Young America Realty, a locally owned leader in student and residential housing in Bloomington-Normal, Illinois, is looking for a bold, results-driven marketing leader to join our leadership team as our next Director of Marketing. This role is perfect for someone who thrives in high-level strategic thinking but is ready to roll up their sleeves and execute at a granular level as well.

If you're a high performer who can drive innovative marketing strategies while also diving into data analytics, AI-driven marketing tools, and hands-on brand execution, this is the role for you. You should be highly personable, as well as passionate about leveraging AI for company success.

This is an in-person role based at our company headquarters in Normal, IL.

What You’ll Do:

• Drive Strategy: Develop and execute bold, forward-thinking marketing strategies that drive brand awareness, lead generation, and occupancy growth across our Student and Residential Housing divisions.
• Own the Brand: Craft and execute a compelling brand presence that resonates with our audiences and aligns with our company vision.
• Leverage AI & Automation: Implement and optimize AI-driven marketing strategies, including automated lead nurturing, predictive analytics, chatbots, and AI-powered content creation to enhance efficiency and engagement.
• Lead Digital & Traditional Marketing: Manage SEO/SEM, social media, email marketing, content creation, print advertising, and community outreach campaigns to maximize engagement.
• Get in the Trenches: While leading strategy, you’ll also dive deep into execution—whether it’s tweaking ad copy, refining social media campaigns, capturing virtual tours, or analyzing performance data. Additionally, you'll actively execute and expand our dynamic guerrilla marketing initiatives on campus to strengthen brand presence and engagement.
• Data-Driven Decision Making: Leverage analytics tools to track performance, optimize campaigns, and provide clear, actionable insights to leadership.
• Optimize Lead Generation: Design and implement high-converting marketing campaigns to generate quality leads and work closely with sales teams to drive conversions.
• Be Budget-Smart: Develop and manage an annual marketing budget, ensuring efficient resource allocation and maximizing ROI.
• Stay Ahead of Trends: Keep a pulse on the latest marketing innovations, industry trends, and competitor strategies to continuously elevate our approach.

Who You Are:

• A Visionary & a Doer: You can see the big picture but also get hands-on when needed.
• AI-Savvy & Data-Driven: You embrace AI tools and automation to improve marketing efficiency and drive results.
• A Natural Leader: You can inspire, collaborate with cross-functional teams, and represent marketing at the executive level.
• A Storyteller & Communicator: You craft compelling messages and know how to make brands stand out in competitive markets.
• A Problem-Solver: When challenges arise, you think creatively and find smart, effective solutions—fast.

What You Bring:

• 10+ years of progressive marketing experience , preferably in real estate, student housing, or a similar fast-paced industry.
• Bachelor's degree in Marketing, Business Administration, or a related field.
• Deep expertise in digital marketing, SEO/SEM, and social media marketing strategies.
• Strong understanding of analytics tools and experience making data-driven decisions.
• Excellent communication & leadership skills—you’ll be part of the executive team, working cross-functionally across departments.
• Highly organized and adaptable, able to juggle multiple projects without missing a beat.

Why Join Us?

Having celebrated 50 years in 2024, we’re gearing up for the next half-century with a clear focus: bridging owners and residents with trust and excellence. At Young America, you’ll be part of a leadership team shaping the future of the organization. You’ll have the freedom to experiment and innovate to make a tangible impact. 

Benefits:

Young America offers a competitive compensation and benefits package commensurate with experience.



This list is not exhaustive of all duties and responsibilities that may arise during your work period.

This position requires flexibility in roles, dependent on the needs of the company.

Upon submission of your application, please complete the following Culture Index Survey: