Digital Programming Lead

Reporting to the Vice President, Distribution, the Digital Programming Lead works closely with the Senior Director, Program Scheduling, and the Managing Editor, Integrated Initiatives & Digital Content to provide a bird's eye view of all scheduled programming across digital and social platforms.  In addition, the Digital Programming Lead helps to guide and inform programming and distribution strategy across channel priorities, acting as an anchor and helping to provide continuity and alignment between linear initiatives and digital executions.

Responsibilities:

• Track all programming across the brand channels and across all digital platforms;

• Monitor key performance indicators (KPIs) for digital programming and lead efforts to optimize performance;

• Inform programming decisions based on research and data, making programming suggestions with regard to platform best practices;

• Identify and plan for cross channel marketing opportunities;

• Work closely with cross-functional teams including national programming, audience engagement, and marketing to ensure alignment with broader organizational initiatives;

• Other relevant duties, as assigned.

Qualifications: Qualified candidates will possess strong presentation and communication skills (oral, written, and interpersonal) with the ability to gain cooperation and trust among individuals and departments.Additional qualifications include:

• At least 5 years of experience in digital programming, content creation and/or media production,with experience in news management with extensive knowledge and experience running a digital news operation;
• Deep understanding of digital platforms (web, social media, streaming). Candidates with experience with mobile apps are preferred;
• Demonstrated ability to create and execute content strategies that drive engagement.

This is a hybrid position. The WNET Group reserves the right to change and/or modify the hybrid schedule at its discretion.

The WNET Group

825 Eighth Avenue

New York, NY 10019-7435

www.wnet.org

It is the policy of WNET not to discriminate against any applicant for employment, or any employee because of age, color, sex, disability, national origin, race, religion, veteran status or any classification protected by law.

The WNET Group offers competitive salaries, excellent benefits, and a supportive working environment. Salary ranges are based on benchmarked nonprofit and industry related data provided by an outside consulting firm and are commensurate with skills and experience. The hiring salary range for this position is $90,000 - $115,000. Internal equity considerations will be reviewed before making a final offer.

We’re the home of PBS stations THIRTEEN and WLIW21, network NJ PBS, and Long Island’s only NPR station WLIW-FM.

Through our ALL ARTS 24/7 multi-platform arts and culture hub, our broadcast channels, three cable services (THIRTEEN PBSKids, Create and World), the NJ Spotlight News newsroom and online streaming sites, we bring quality arts, education, news and public affairs content to millions of our tri-state neighbors each month.

We’re proud to produce and present a wide range of Emmy- and Peabody Award-winning public media series. Our national PBS shows include Nature, American Masters, Great Performances, Cyberchase, Secrets of the Dead, PBS NewsHour Weekend and Amanpour and Company. Local shows include MetroFocus, NJ Spotlight News with Briana Vannozzi and NYC-ARTS. And through our Long Island-based NPR station 88.3 WLIW-FM, we’re excited to bring listeners shows like Long Island Morning Edition, The Afternoon Ramble and Heart of the East End, to name a few.

In addition to our documentaries, kids’ shows, web series, podcasts and news and cultural offerings, we also produce the multi-platform initiatives Chasing the Dream: Poverty and Opportunity in America, Peril & Promise: The Challenge of Climate Change and Exploring Hate: Antisemitism, Racism and Extremism.

We’re public media. We’re Media Made Possible by All of You. We’re The WNET Group.