Product Marketing Director, LoopNet

Product Marketing Director, LoopNet

Job Description

CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.

ROLE DESCRIPTION: The Head of Product Marketing’s purpose is to own the strategy, development and execution of marketing initiatives that drive product adoption, customer retention and revenue growth. This is a leadership position with the marketing department, reporting into the Vice President and overseeing several direct reports.

Responsibilities:

1. Gathering, analyzing and distributing insights from target customer groups through market research, surveys and other techniques.
2. Developing the product marketing strategy in alignment with the business objectives and through collaboration with stakeholders.
3. Crafting value proposition messaging and activation plans.
4. Standing up campaigns to build product awareness, inform and engage the target audience with content which effectively communicates our value proposition.
5. Content production and distribution to meet the information needs of prospects and customers at different stages of their life cycle.
6. Building a suite of world-class product collateral and sales enablement materials.
7. Working hand in hand with the product design team; planning and executing product launches; gathering product feedback and influencing the product roadmap on the customer’s behalf.

This role offers a schedule of 4 days onsite and 1 day remote in our Richmond, VA office.

Basic Requirements:

1. Bachelor’s degree required from an accredited, not-for-profit University or College.
2. 8+ years of experience in B2B product marketing roles.
3. 5+ years of experience in people-management roles.
4. Experience with coaching a team of A-grade performers.
5. Strong communication skills – be a diplomat, liaising with different stakeholders across departments.
6. Data-oriented with a bias towards a data-first approach to establish facts and making decisions.

Preferred Requirements:

1. Experience in the commercial real estate sector, or at an online marketplace business.
2. Experience in an international business with expanding global operations.

What’s in it for you:

Working at CoStar Group means you'll enjoy a culture of collaboration and innovation that attracts the best and brightest across a broad range of disciplines. In addition to generous compensation and performance-based incentives, you'll be supported in both your professional and academic growth with internal training, tuition reimbursement, and an inter-office exchange program.

We welcome all qualified candidates who are currently eligible to work full-time in the United States to apply. However, please note that CoStar is not able to provide visa sponsorship for this position.

CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing.