Product Marketing Director, LoopNet
Job Description
CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.
ROLE DESCRIPTION: The Head of Product Marketing’s purpose is to own the strategy, development and execution of marketing initiatives that drive product adoption, customer retention and revenue growth. This is a leadership position with the marketing department, reporting into the Vice President and overseeing several direct reports.
Responsibilities:
- Gathering, analyzing and distributing insights from target customer groups through market research, surveys and other techniques.
- Developing the product marketing strategy in alignment with the business objectives and through collaboration with stakeholders.
- Crafting value proposition messaging and activation plans.
- Standing up campaigns to build product awareness, inform and engage the target audience with content which effectively communicates our value proposition.
- Content production and distribution to meet the information needs of prospects and customers at different stages of their life cycle.
- Building a suite of world-class product collateral and sales enablement materials.
- Working hand in hand with the product design team; planning and executing product launches; gathering product feedback and influencing the product roadmap on the customer’s behalf.
This role offers a schedule of 4 days onsite and 1 day remote in our Richmond, VA office.
Basic Requirements:
- Bachelor’s degree required from an accredited, not-for-profit University or College.
- 8+ years of experience in B2B product marketing roles.
- 5+ years of experience in people-management roles.
- Experience with coaching a team of A-grade performers.
- Strong communication skills – be a diplomat, liaising with different stakeholders across departments.
- Data-oriented with a bias towards a data-first approach to establish facts and making decisions.
Preferred Requirements:
- Experience in the commercial real estate sector, or at an online marketplace business.
- Experience in an international business with expanding global operations.
What’s in it for you:
Working at CoStar Group means you'll enjoy a culture of collaboration and innovation that attracts the best and brightest across a broad range of disciplines. In addition to generous compensation and performance-based incentives, you'll be supported in both your professional and academic growth with internal training, tuition reimbursement, and an inter-office exchange program.
We welcome all qualified candidates who are currently eligible to work full-time in the United States to apply. However, please note that CoStar is not able to provide visa sponsorship for this position.
CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing.
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