Effie Worldwide, Inc.
Assistant Director for Digital Marketing
Effie Worldwide, Inc., New Brunswick, New Jersey, us, 08933
Position Summary:
The full job description covers all associated skills, previous experience, and any qualifications that applicants are expected to have. Rutgers, The State University of New Jersey, is seeking an Assistant Director for the Division of Continuing Studies. This position reports to the Director of Marketing and Communication and to the Associate Vice President for Continuing Studies at the Division of Continuing Studies (DoCS). Key Duties: Provides strategic planning and tactical execution to increase enrollments in and awareness of continuing education (CE) programs and services offered by Rutgers. Supervises staff on marketing initiatives. Plans and implements marketing campaigns for revenue-generating lifelong learning programs; DoCS-managed websites, portals and pages that promote enrollment in lifelong learning opportunities; program-focused social media marketing; and analytics to gauge the success and cost-effectiveness of digital marketing campaigns and activities. Minimum Education and Experience: Bachelor's degree in a related field. Five (5) years of experience in marketing and/or enrollment management, multi-media content generation and marketing and use of marketing analytics tools. City:
New Brunswick State:
NJ Physical Demands and Work Environment: Must be able to lift and carry up to 40 pounds. Posting Number:
24ST2637
#J-18808-Ljbffr
The full job description covers all associated skills, previous experience, and any qualifications that applicants are expected to have. Rutgers, The State University of New Jersey, is seeking an Assistant Director for the Division of Continuing Studies. This position reports to the Director of Marketing and Communication and to the Associate Vice President for Continuing Studies at the Division of Continuing Studies (DoCS). Key Duties: Provides strategic planning and tactical execution to increase enrollments in and awareness of continuing education (CE) programs and services offered by Rutgers. Supervises staff on marketing initiatives. Plans and implements marketing campaigns for revenue-generating lifelong learning programs; DoCS-managed websites, portals and pages that promote enrollment in lifelong learning opportunities; program-focused social media marketing; and analytics to gauge the success and cost-effectiveness of digital marketing campaigns and activities. Minimum Education and Experience: Bachelor's degree in a related field. Five (5) years of experience in marketing and/or enrollment management, multi-media content generation and marketing and use of marketing analytics tools. City:
New Brunswick State:
NJ Physical Demands and Work Environment: Must be able to lift and carry up to 40 pounds. Posting Number:
24ST2637
#J-18808-Ljbffr