Clevelcrossing
Executive Director of University Marketing amp Branding
Clevelcrossing, Williamsburg, Virginia, us, 23187
Executive Director of University Marketing & Branding Posted on
Please read the information in this job post thoroughly to understand exactly what is expected of potential candidates. Feb 19, 2022 Application Due: Open Until Filled Profile At William & Mary, we convene great hearts and minds to meet the most pressing needs of our time. As such, the university aspires to attract and retain exceptional students, faculty and staff who keep W&M at the forefront of teaching, learning and research. University Marketing emphasizes three core areas - enrollment, advancement and institutional reputation - to enhance William & Mary's standing as a top institution of higher learning in the U.S. and around the globe. Position Summary The Executive Director of University Marketing & Branding is a strategic leader on the University Marketing team at William & Mary. University Marketing includes all William & Mary efforts to develop and execute marketing programs and campaigns that increase brand identity, perception and awareness across three core areas - enrollment, advancement and institutional reputation. The Executive Director reports to the Chief Marketing Officer/Associate Vice President for University Marketing and oversees the strategic planning, leadership and execution of the digital marketing, marketing & brand strategy, multimedia and creative teams' efforts to develop and sustain a comprehensive brand and marketing strategy for William & Mary. The successful Executive Director will be responsible for Marketing and Branding, Strategic Events, Strategic Communications, and Project Management across three core areas: enrollment, advancement, and institutional reputation. Required Qualifications Bachelor's degree in advertising, business, communications, marketing or a related field or the equivalent combination of education, training and/or experience. Commitment to diversity, equity, and inclusiveness, including, but not limited to, collaboration, staffing and programming. Experience leading an integrated marketing team across a complex organization. Demonstrated creativity, invention, imagination, originality and talent in branding, digital marketing, message development and strategic marketing. Strong project management skills with the ability to identify short- and long-range goals and contribute to effective and measurable execution of outcomes. Effective leadership skills with the ability to manage and directly supervise director-level staff. Strong interpersonal and communication skills, with the proven ability to foster strong relationships and work effectively with internal/external constituencies. Preferred Qualifications Master's degree in a related field. Experience leading a marketing team in higher education with expertise in enrollment marketing and/or brand marketing. Experience developing and deploying inbound marketing tactics. An in-depth understanding of best practices in content development and delivery. Expertise in a variety of integrated marketing and communication mediums. Experience with developing and implementing digital marketing strategies. Proven skills in message development, visual branding, journey mapping and audience identification. Advertised Pay Range $130,000 to $140,000 EEO Statement William & Mary values diversity and invites applications from underrepresented groups who will enrich the research, teaching and service missions of the university. The university is an
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Please read the information in this job post thoroughly to understand exactly what is expected of potential candidates. Feb 19, 2022 Application Due: Open Until Filled Profile At William & Mary, we convene great hearts and minds to meet the most pressing needs of our time. As such, the university aspires to attract and retain exceptional students, faculty and staff who keep W&M at the forefront of teaching, learning and research. University Marketing emphasizes three core areas - enrollment, advancement and institutional reputation - to enhance William & Mary's standing as a top institution of higher learning in the U.S. and around the globe. Position Summary The Executive Director of University Marketing & Branding is a strategic leader on the University Marketing team at William & Mary. University Marketing includes all William & Mary efforts to develop and execute marketing programs and campaigns that increase brand identity, perception and awareness across three core areas - enrollment, advancement and institutional reputation. The Executive Director reports to the Chief Marketing Officer/Associate Vice President for University Marketing and oversees the strategic planning, leadership and execution of the digital marketing, marketing & brand strategy, multimedia and creative teams' efforts to develop and sustain a comprehensive brand and marketing strategy for William & Mary. The successful Executive Director will be responsible for Marketing and Branding, Strategic Events, Strategic Communications, and Project Management across three core areas: enrollment, advancement, and institutional reputation. Required Qualifications Bachelor's degree in advertising, business, communications, marketing or a related field or the equivalent combination of education, training and/or experience. Commitment to diversity, equity, and inclusiveness, including, but not limited to, collaboration, staffing and programming. Experience leading an integrated marketing team across a complex organization. Demonstrated creativity, invention, imagination, originality and talent in branding, digital marketing, message development and strategic marketing. Strong project management skills with the ability to identify short- and long-range goals and contribute to effective and measurable execution of outcomes. Effective leadership skills with the ability to manage and directly supervise director-level staff. Strong interpersonal and communication skills, with the proven ability to foster strong relationships and work effectively with internal/external constituencies. Preferred Qualifications Master's degree in a related field. Experience leading a marketing team in higher education with expertise in enrollment marketing and/or brand marketing. Experience developing and deploying inbound marketing tactics. An in-depth understanding of best practices in content development and delivery. Expertise in a variety of integrated marketing and communication mediums. Experience with developing and implementing digital marketing strategies. Proven skills in message development, visual branding, journey mapping and audience identification. Advertised Pay Range $130,000 to $140,000 EEO Statement William & Mary values diversity and invites applications from underrepresented groups who will enrich the research, teaching and service missions of the university. The university is an
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