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Robert Half

Robert Half is hiring: Product Marketing Manager in Plano

Robert Half, Plano, TX, US, 75024

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Job Description

Job Description

Position Title: Product Marketing Manager

Location: Hybrid - (1 Day On-site/4 Days Remote)

Employment Type: Full-time


About the Role

A dynamic B2B organization is seeking a Product Marketing Manager to bridge the gap between marketing and sales, driving the development of strategic marketing initiatives and supporting the sales team with impactful tools and resources. This is a high-visibility role that combines strategic oversight with hands-on execution, focused on increasing demand generation, improving sales enablement, and effectively marketing a suite of innovative solutions.


Key Responsibilities

  • Demand Generation: Develop and run marketing campaigns designed to drive top-of-funnel activity and engage target audiences.
  • Sales Enablement: Create sales support materials, including presentations, battle cards, and market insights, to empower the sales team to close deals more effectively.
  • Content Development: Collaborate with cross-functional teams to produce compelling communication assets and thought leadership tailored for multiple stages of the buyer’s journey.
  • Market & Product Expertise: Build a deep understanding of the company's product portfolio and its alignment with market needs, assisting sales teams with market positioning and go-to-market strategies.
  • Campaign Management: Work within Salesforce to create marketing campaigns, manage segmentation, pull targeted lists, and provide reporting to optimize campaign performance.
  • Collaboration: Partner with sales, product managers, and other internal stakeholders to develop aligned strategies for outbound communications and optimal channel utilization.

Qualifications

  • Proven background in B2B marketing.
  • Strong familiarity with financial services or marketing solutions to financial institutions (banking, credit unions) is highly desirable.
  • Experience with payments-related products or services is a plus.

Skillset:

  • Proficiency in Salesforce for campaign management, segmentation, and reporting.
  • Versatility in both high-level strategy and hands-on execution.
  • Expertise in developing marketing assets such as product presentations, battle cards, and communication strategies.
  • Ability to collaborate effectively across sales, product, and marketing teams.

Knowledge:

  • Solid understanding of demand generation best practices and strategies.
  • Familiarity with the credit union and financial institution markets is beneficial, though not required.

Key Competencies

  • Strategic thinker with the ability to roll up their sleeves and execute effectively.
  • Excellent communication and collaboration skills.
  • Results-oriented and adaptable, comfortable balancing multiple priorities.


Why This Opportunity?

This role allows you to be part of an innovative marketing team, contributing to the success of a rapidly evolving organization. The company’s solutions have a direct and meaningful impact on the financial services industry, and this position provides the opportunity to combine strategic influence with hands-on execution in a collaborative environment.