MICHELIN France is hiring: Employer Branding & Communication Lead in Mission

The Employer Branding and Communication Coordinator will drive initiatives to strengthen our organization’s reputation as an employer of choice while ensuring consistent, engaging communication internally and externally. This role bridges our company culture, employee engagement and external perceptions, fostering the Employee Values Proposition of Michelin CBS Bucharest about who we are and what we stand for.

Main purpose is to develop and implement Employer Branding strategies to attract, engage and retain top talents within the organization.

The role is maternity leave replacement.

Main responsibilities:

1. Elaborates and implement the internal and external EB strategy in accordance to Center strategy, market trends and available budget;
2. Collaborate with HR/Recruitment and marketing teams to promote the company’s culture, values, career opportunities across digital platforms, social media, and recruitment campaigns;
3. Ensure online and offline presence through Social Media campaigns and Employer Branding;
4. Create content – videos, articles, testimonials, showcasing employee experiences and success career stories;
5. Monitor Employer Brand performance and perception through surveys, studies, analytics, and external platforms (LinkedIn, undelucram etc);
6. Manage strategic partnerships with NGOs and HR relevant communities and events, aiming to promote career opportunities and internal programs;
7. Coordinate CSR activities in collaboration with the Regional Team;
8. Coordinate and create content for Internal Communication projects (develop newsletters, posts on internal comms platforms);
9. Organize internal events (Town Hall, celebration/recognition events & ceremonies, employee engagement events, Fun@Work);
10. Collaborate with PR and marketing to craft content for social media, press releases and employer-focused events;
11. Build partnerships with universities, professional and student organizations and industry forums to enhance employer visibility;
12. Participates to different job fair, students association meeting and universities events as well to events galas;
13. Constantly test new approaches and stay updated with the latest practices in the field;
14. Manage the allocated budget, distribution between activities and return of investment calculation.

Experience:

1. Previous experience in organizing & planning events: internal and external;
2. Proven results in creative writing for internal and external materials (articles, newsletters, social media posts etc);
3. Previous experience in PR will be a plus;
4. Proven experience in employer branding and internal communications;
5. Stakeholder management for internal (employees, top management) and external partners (universities, NGOs, events organizers etc).

Skills and abilities:

1. Strong communicator – Good presentation skills and possesses strong verbal & written communication skills;
2. Flexible – able to adapt to stakeholders needs;
3. Effective stakeholder management skills for internal and external partners;
4. Employee engagement communication;
5. Strategy & Communication planning – internal & external (PR, events participation, partnerships);
6. Min. B2 English & Romanian skills – written & spoken.

In Michelin we offer:

• Flexible work schedule and home-office options;
• A customizable benefits package with options to choose: gym access, medical or dental services, private retirement pension, deduction of public transport costs, cultural activities vouchers etc.;
• Private medical subscription;
• Life insurance;
• Lunch vouchers and discounts;
• Deduction of vacation costs.

How we recruit:

Once you submit your application, one of our recruiters reviews it. If your profile fits our role:

1. We have a phone call to get to know each other;
2. We hold assessments to see your language skills and competencies;
3. We meet in a face to face (or online, depending the context) interview, with a recruiter and the hiring manager.

Pass all stages with flying colors, and we’ll send you our offer.

LET’S INSPIRE MOTION FOR LIFE

Where do success and ideas come from? We strongly believe they come from collective intelligence.

Our talents, people and employees are the source of purposeful and sustainable innovations. That’s why we care about developing and enhancing their strength, and we ensure them a tailored professional journey across units and countries.

What drives us is the spirit of unlimited innovation, which we all possess. Our goal is to cultivate and nurture that spirit, by questioning the status quo, improving our way to do things. Therefore, we are always optimistic as to overcome the challenges of tomorrow.

That’s our mission as an employer: inspiring innovation in all of us, to build a better life in motion for you and for everyone.

Michelin, a leader in the field of tires, is dedicated to sustainably enriching the mobility of goods and people through the production, distribution and marketing of tires for each type of vehicle. It also offers innovative business support services, digital mobility services and publishes travel, hotel and restaurant guides, maps and atlases. Michelin has over 4500 employees in Romania: 3 factories (2 in Zalău and 1 in Florești - Prahova), as well as a commercial network, and a center for shared services, in Bucharest. The office in Bucharest also hosts the coordination center for the Central Europe and Central Asia region.

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