Creator Marketing Strategy & Operations Lead Job at TikTok in San Jose

Creator Marketing Strategy & Operations Lead

Responsibilities
Job Description
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

Team Introduction
The creator is TikTok's key advantage and TikTok's creator marketing is experiencing rapid growth. We are looking for a creator marketing strategy operation analyst/associate to join the Creative Product and Operations team, aiming to contribute more insights and ideas to drive growth.

Responsibilities

1. Responsible for strategic analysis of the rapidly growing TikTok's creator marketing business, establishing a metric system, formulating business targets and breaking down targets by region/industry/creator tiers, conducting operation diagnosis and reporting regularly.
2. Assist in developing annual creator marketing business strategy plans and align with key stakeholders.
3. Deeply study the global influencer marketing industry, conduct research and provide insights on business models, demand/supply, competitors, products, etc.
4. Conduct analysis on different topics such as advertisers demand, creator supply and product models, identifying opportunities and delivering actionable strategies.
5. Collaborate with regional operations and product teams to advance key projects.

Qualifications
Minimum Qualifications:

1. Bachelor’s degree or higher.
2. 3+ years of experience in strategy/business analysis/operational strategy analysis.
3. Strong analytical skills with good sensitivity to data, capable of complex data analysis.
4. Proactive, with strong cross-team/cross-cultural communication skills, excellent learning ability, and good adaptability and stress resilience.

Preferred Qualifications:

1. Proficient in SQL.
2. Experience in brand ads, creator marketing, creatives, creator content operations.
3. Proficient in Mandarin to allow for cross-functional collaboration on a global scale.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform #J-18808-Ljbffr